Chicken demand up in 2011
Lanka’s poultry industry is expected to exceed capacity in the years
ahead due to the rapid expansion of major players in the market. As a
result of this margins are expected to be affected in the coming years.
However, the demand for chicken has increased in 2011 with the rising
tourism industry and the expanding markets in the Northern and Eastern
provinces.
“In 2011, the per capita consumption of chicken among Sri Lankans has
increased to 5.7 kg as against 5 kg in 2010. It is predicted that the
poultry industry’s contribution to the local economy will double in
coming years and the consumption of chicken will increase to about 8 kg
per capita by 2016, which is highly favourable for the poultry industry
in general,” a report said.
With a heightened emphasis on infrastructure development by the
government, it is expected that this year will see new markets emerging
with the essential framework for new farms to be established throughout
the country. However, 2011 brought on new challenges for the entire
industry and industry saw a marginal growth. Excess supply and surge in
demand at varying points of the year caused reverberations and industry
players saw decrease in their companies’ profits due to high operational
cost attributable to external factors, which had a negative impact to
the entire industry.
In 2011, agriculture sector of the country grew by 2 % in 2011,
contributing US $ 7 billion to the economy. The livestock sub sector
contribution to the national GDP was 1.2%. About 70 % of the contribute
on to the livestock sub-sector in Sri Lanka comes from chicken and eggs,
which remains as the cheapest source of animal protein. With the growing
market trends , industry key players are in the process of refurbishing
facilities to improve productivity in the coming years, and at the same
time expand capacities in line with market demand.
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