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The role of standardization with special reference to the tea industry

The present day market is a consumer market. It is unlike that of past years, when the products were manufactured by limited manufacturers having their monopoly, the consumer had to buy or accept whatever was available and above all at dictated terms and prices. Due to economic liberalization, the scenario has all together changed. More and more organizations, in particular the multinational organizations, have come into the market, providing better options for the customers and better value for their money. This has increased the competition in the market. This transformation calls for better quality at competitive prices. To achieve this, manufacturing units have to reconsider their corporate policies placing a major thrust on areas like quality, safety, reliability, cost effectiveness, etc. To meet these factors standardization of the product/process is a most important prerequisite.

Standardization

Standardization is a scientific activity which compels formulation and application of standards for the benefits of all concerned. A well known fact is that Standardization helps in quality, safety, productivity, technology upgradation and overall improvement of quality of the end product. The important benefit of standardization is improvement of the suitability of products and services for intended purposes. In other words, the most important tool for making available the right quality of material is standardization. Standardization and quality depends on each other in several ways.

In fact they are the two sides of the same coin while quality has to be measured against standard, standards can be established effectively only with the experience of manufacturing process in building quality into the product. The outcome of standardization effort is a specification or standard. Therefore, standardization and quality control are effective management tools designed for progress. The different levels of standardization are international, regional, national, association, company and individual. In the course of the last 10 years, there has been a sudden increase in the number of standards and technical regulations. The activity of standardization has recorded a very high growth rate. Today, standardization is linked to the technological and economic growth of a country.

Standards

Standards are useful to individual and business organizations of all types, to governments and other regulatory bodies, to trade the officials, to conformity assessment professionals, to suppliers and customers of products and services in both public and private sectors, and ultimately to people in general in their role as consumers and end users. Standards take care of prevailing practices by stabilizing them at current attainable and acceptable levels and serves as a basis for growth. It defines the optimum level of quality in the interest of overall economy of resource and management.

The Role of SLSI

Sri Lanka Standards Institution (SLSI) being the National Standards body of Sri Lanka is playing a key role in the development of Sri Lanka Standards at national level. For formulating standards, SLSI functions through a structure of technical divisions and relevant Sectoral/Working Group Committees comprising of representatives of various interests such as consumers, regulatory and other government bodies, industry, scientists, technologists, testing organizations and individual experts. Keeping in view the importance of Tea Industry, SLSI has published a number of standards in the area of tea. These standards are in the form of glossary of terms, Code of practice, Specifications and Test Methods.

The National Scenario

Tea is one of the major exports and the main agricultural export product in Sri Lanka. At the national level, the National Technical Advisory Committee on Tea of SLSI is responsible for the standardization activities in the field of tea products. This Committee is constituted of concerned Govt. Departments, Competent Authority, Industry, Trade and Research organizations. The scope of this Committee is to formulate and update Sri Lanka Standards for terminology, methods of testing and sampling, product specifications, code of practices, etc. on tea.

The International Scenario

International Organization for Standardization (ISO) is the premier organization engaged in formulation and propagation of the standards globally. SLSI is a founder member of ISO and actively participates in the development of standards at ISO level. ISO/TC 34/SC 8 - TEA is the technical committee engaged in the standardization activity in the area of tea at international level. SLSI is one of the 16 Participating "P" - members on this technical committee, which has 25 Observing 'O' members. British Standards Institution (BSI) functions as its Secretariat.

This sub committee (SC8) meets once in two years (biannually) in different parts of the world and this year to be held in Sri Lanka. Sri Lanka participates actively in all the activities of SC8. In fact, ISO/TC 34/SC 8 meetings provides an excellent opportunity for the tea industry in the country to understand the various standards being formulated fulfilling the international market requirements. Participating in various stages of the formulation of international standards, the interests of the country can best be reflected in international standards. It is also the continuous endeavour of SLSI to harmonize national standards with international standards so as to have uniformity in tea industry.

This facilitates international trade. It is evident that considerable standardization work has been done in the field of the tea industry at national as well as international level. In SLSI, apart from covering new areas, the National Technical Committee on Tea is constantly, engaged in a regular review of the existing standards, so that they are constantly, updated keeping pace with the latest technological developments in the field (such as value added products). This makes the national tea standards a dynamic entity which is always ready to meet the new technological frontiers and assimilate the new emerging trends so that the practices and processes emerging out of new developments are successfully adopted in our country. Continuous review and harmonization with International Standards, incorporation of new technologies in national tea standards make them a vital link in the process of development in the industry.

SAARC Regional Standards

South Asian Association for Regional Cooperation (SAARC) was formally launched in 1985. The countries of South Asia have common values rooted in their social, ethnic, cultural and historical traditions. However, the South Asian Region is a huge market and has substantial human and natural resources. The intra-regional trade in SAARC is about four percent of its total international trade. There is certainly greater potential to increase the share of intra-regional trade. The South Asian region needs to adopt a strategy of regional economic integration so that the region's full potential can be harnessed and people benefit from the development of the region.

To promote intra-SAARC trade through reduction of technical barriers to trade, a sub-group on Standards and Quality working under the auspices of the SAARC Committee on Economic Cooperation has decided to set up the SAARC Standards Coordination Board (SSCB) comprising a member from each of the National Standards body of the Member States, as a precursor to the setting up of the SAARC Regional Standards Body. Later SAARC Standards Coordination Board noted that SAARC was the only region which did not have any Regional Standards Organization and recommended the setting up of the SAARC Regional Standards Body, to be formally named as the South Asian Regional Standards Organization (SARSO). SARSO is to be located in Dhaka, Bangladesh.

There are several objectives and functions of SARSO once established and one of these is to promote and undertake harmonization of national standards of the SAARC Member States with a view to removing the technical barriers to trade and facilitate the flow of goods and services in the region. To start harmonization activity, SSCB has identified a few products for harmonization in the region and one such product is Black Tea.

Harmonized SAARC standards would provide a barrier free intra-SAARC trade environment. By taking a unified stand at the international standards setting organizations, SAARC nations can project their views emphatically in the development of those International Standards that are related to the goods and services being traded or having potential for trade in the Region. As Sri Lanka is a member state of SAARC, SLSI, representing Sri Lanka, is actively involved in these standardization activities.

Conclusion

It can thus be concluded that the need for standardization and quality control in the field of tea industry is much more intense and necessary for the survival, growth and competitiveness in the world market. SLSI is playing a predominant role by placing the tea industry and trade including exports on a sound scientific basis by harmonizing national standards with regional and international standards. Therefore the role of standards can thus, not be undermined by any circumstances as they impact the economic growth of the country. This renewed status of standards is here to stray.

 

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