Elephant House records higher overall sales
Rising sales volumes across the board for Elephant House brands, and
particularly significant increases by Elephant House Necto and Elephant
House Cream Soda, in combination with a 10% market share of the cola
market captured in just over one year by new entrant KIK Cola, have
resulted in higher overall sales, in terms of volumes, for the beverage
category of Elephant House – a subsidiary of the top Sri Lankan blue
chip John Keells Group.
Adding to this, Elephant House soft drink brands, as a whole, also
captured a greater overall portion of the soft drinks sector in terms of
market share, for the period ending 30th April 2012. Meanwhile,
according to Elephant House Head of Beverages, Chandima Perera, these
successes can only result from committed and inventive people who are
close to consumers: "Great strides were made by brands such as Necto,
Cream Soda, Lemonade and EGB, which were solely due to new innovations
spearheaded by our people.
This, in turn, came from truly taking to heart consumer comments. In
some cases, this meant re-designing bottles and, in others, completely
new taste formulations." Continued Perera; "at Elephant House, we not
only value the hard work of our people, but also reward it. Such was the
case with our Sales Managers, a number of whom we recently treated to a
fully paid trip to Thailand. This was just one gesture of our deep
admiration and appreciation for their dedication and focused hard work
and its outcome which was a significant increase in volumes."
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