'Tourism, presents opportunities for MICE'

Sanjeevi JAYASURIYA

The country's growing tourism industry has presented a huge opportunity for meetings, incentives, conventions and exhibitions (MICE) which caters to the high-end of business travelers.

As Sri Lanka is not new to MICE tourism, the country has huge potential to attract more numbers in the future, President Sri Lanka Association of Conferences, Exhibitions and Events Organizers Imran Hassan told Daily News Business. MICE segment as a whole is doing well despite many setbacks the sector faced at present. " We need to boost the infrastructure capacity and facilities to derive more benefits from this sector," he said.

The country needs more large scale conference facilities and the major renovation which is currently taking place at BMICH has reduced the capacity strength.