ADVERTORIAL

Nestlé Lanka launches MAGGI Ricey

Nestlé, the world’s leading Nutrition, Health and Wellness Company, recently launched its most indigenous MAGGI Noodles product in Sri Lanka, MAGGI Ricey - a delicious and nutritious noodles product made with the goodness of locally produced, premium rice and complemented with Sri Lanka’s favourite chicken curry flavor.

Minister of Economic Development, Basil Rajapaksa with a freshly produced packet of MAGGI Ricey, Nestlé Lankas most indigenous MAGGI Noodles product in Sri Lanka, alongside Nandu Nandkishore, Executive Vice President of Nestlé worldwide (Nestlé S.A.) at the Nestlé Kurunegala factory.

“It gives me great pleasure to introduce MAGGI Ricey, developed by our local team with the support of our world renowned Nestlé R&D. MAGGI Ricey caters exclusively to the tastes and nutritional needs of Sri Lankans. With an in-depth understanding of our local consumers, we have under the umbrella brand of MAGGI, combined the enriching goodness of Sri Lankan premium rice with a blend of chicken curry flavor. We look forward to delighting thousands of MAGGI consumers across the country with our latest MAGGI noodles innovation!” said Alois Hofbauer, Managing Director of Nestlé Lanka PLC.

As a locally manufactured product, MAGGI Ricey is produced with high premium rice that has been cultivated by local rice farmers, enabling Nestlé to make a positive impact on their livelihood and on rural economies overall. “Creating Shared Value for Nestlé and for society – that’s the way we do business,” added Mr. Hofbauer.

The launch of the product comes in the wake of the opening of the Noodles plant commissioned by Nestlé early this year, with the aim of expanding production capacity for all MAGGI Noodles products. The Noodles plant has further enabled Nestlé to contribute towards rural development by providing job opportunities to many individuals in the community.

“MAGGI ‘two minute’ noodles has delighted generations of Sri Lankans since 1984” said Priyadarshinie Karunaratne, Assistant Vice President – Food for Nestlé Lanka PLC. “A trusted Sri Lankan household favourite, MAGGI has, over the years, won the hearts of Sri Lankan adults and children alike with its range of diverse flavours that cater to consumers of all ages. As a brand that strives to uphold our consumers’ trust in us, we continuously endeavour to delight and add further value to our consumers’ diets and lifestyles. It therefore gives us great pleasure to offer MAGGI Ricey, a locally popular combination of rice and chicken curry, to our loyal consumers.

With the launch of MAGGI Ricey, Nestlé combines its expertise in the world’s most cutting edge R&D together with indigenous favourites to offer our MAGGI fans a product that will undoubtedly excite their palettes.”

With Sri Lanka keenly focused on developing a self-sustained economy, MAGGI Ricey is developed in line with the country’s strong focus to promote the use of locally produced raw materials for the manufacture of food and beverages. Basil Rajapaksa, Minister of Economic Development, recently announced aims to reduce the per capita consumption of wheat flour since Sri Lanka has achieved self-sufficiency in rice production as of this year.

Ceylinco Healthcare promotes health screening in June

Discounts and gifts to mark ‘Health Screening Month’:

A series of activities to promote health screening will be launched by Ceylinco Healthcare Services Limited (CHSL) in June, the month designated by the company as ‘Health Screening Month.’

Ceylinco Healthcare Centre

Attractively priced comprehensive health screening packages with surprise gift packs and discounts will be on offer to those who undergo checks at the Ceylinco Healthcare Centre at Park Street, Colombo in June, the company said.

Dr. Shyama Fernando, Senior Medical Officer at the Ceylinco Healthcare Centre said: “Unhealthy life styles have led to an increase in the numbers of adults as well as young people afflicted with illnesses that can easily be managed well if detected early.

This programme is intended to educate and encourage people to make routine health check-ups a part of their life style. Managing a disease at an early stage or prevention have obvious health and economic benefits.”

“It is well known that non communicable diseases such as Diabetes, Hypertension and Cancer are the number one killer in both developing and developed countries,” she said.

The health screening packages to be offered by the Centre in June comprise of a compete physical examination, Body Mask Index (BMI), vision check, Refraction test, Fasting Plasma Glucose test, Full Blood Count (FBC), Urine Full Report, Lipid Profile, ECG, Blood Group and RH.

The packages are priced from Rs. 3,000 upwards and can be expanded to include tests for Liver Profile, Blood Urea, C-reactive protein CRP and S Creatinine and GFR.

Those who purchase these packages will be provided an opportunity to discuss the findings in their reports with a medical officer at the Centre.

The packages can be obtained by scheduling an appointment.

The first 250 individuals who undergo any of these screening packages will receive a healthy gift pack, the company said.

Corporate entities that would like to purchase these packages for employees will be offered discounts.

Those who undergo health screening packages will receive three vouchers with a discount of 10 percent to give their loved ones as gifts.

Additionally, Seylan Bank Credit Cardholders who purchase health screening packages in June and July will receive a 15 percent discount on their credit cards, the company said.

Established in collaboration with the world renowned Washington Hospital Centre, the Ceylinco Healthcare Centre and the Ceylinco Diabetes Centre are ground-breaking projects of Ceylinco Healthcare Services Ltd., (CHSL) a subsidiary of Ceylinco Life, the country’s leading life insurer.

They are the most advanced stand-alone private facilities of their kind in Sri Lanka. CHSL also owns and manages the country’s most advanced private radiation treatment unit for the treatment of cancer.

Dulux promotion on LED TV truck

Recently in several main towns in Colombo, a large LED TV truck had been witnessed by the locals of the area. It was noticeable that several young executives carrying paint buckets were running behind the vehicle.

Once the truck passed followed by the running individuals, a group of promoters were on the scene distributing descriptive leaflets about the activity that just occurred. This occurrence took place between May 14 to 18 of in several locations such as Dehiwela, Nugegoda, Kohuwala, Boralasgasgamuwa, Maradana, Borella, Narahenpita, Townhall and Wattala. This truck carrying a giant LED TV with the message ‘Win a LED TV’ on the sides had created quite a stir in those respective areas and resulted in grabbing the attention of both pedestrians and motorists alike.

The activity, on further inspection has been found to be the brainchild of Dulux, to showcase to their range of paints. The promotion itself entails that if customers purchase 10 litres of Dulux paints during the period of 15 May to 14th June 2012, they will be eligible to win an LED TV from Dulux.

In order to be eligible for the draw, customers will have to send paint labels as proof of purchase to a designated PO Box number 1450 Colombo.

With an opportunity to win a great prize, the Dulux LED promotion allows customers to add colour to their lives.