Ramal Jasinghe acclaims PIMA Platinum Honours

Ramal Jasinghe, Director/CEO of Asian Alliance Insurance PLC acclaimed the prestigious Platinum Honours awarded by the Post Graduate Institute of Management Alumni (PIMA) of Sri Jayewardenepura University, at the PIMA Platinum Award Ceremony held on April 27, 2012 at the Earl's Court, Cinnamon Lakeside. The event was held under the theme, "Setting the pace for challenges ahead".

PIMA Platinum Honours was awarded to Jasinghe in recognition of his invaluable contribution towards the corporate sector and the society at large over the years. This is the flagship event of the PIMA calendar, which recognizes and encourages the service of the PIM graduates who have become the trailblazers and set benchmarks in their respective fields whilst rendering their support towards uplifting the society.

With over 30 years of experience in the field of marketing and management, which includes over 17 years in the insurance sector, Jasinghe entered management early in his youth by holding office in National Sports Controlling Bodies for Surf Life Saving and Aquatic Sports. At 21, he was probably the youngest Honorary General Secretary to serve in a National Sports Controlling Body; thereafter proceeding to hold office as Vice President at the Sri Lanka Aquatic Sports Union (SLASU) in the Olympic Games 2000.

Jasinghe began his mercantile career in the manufacturing industry and thereafter in Industrial Marketing including the Agro Chemical industry. A trained Chemist, Mr. Jasinghe holds an MBA from the University of Sri Jayewardenepura and is a Chartered Marketer; Fellow of The Chartered Institute of Marketing, UK and the Academy of Marketing Sciences, USA. He has participated in Top Management and Strategic Management programs at the Indian Institute of Management, Ahmadabad and Stanford University, Palo Alto, California, USA.

He currently holds office in the capacity of President of the Insurance Association of Sri Lanka (IASL), the trade representative body of the industry, and serves in the Management Committee and Council of the National Chamber of Exporters (NCE), Financial System Stability Consultative Committee (FSSCC) of the Central Bank, and Committee of the Leadership of the Approved Associations of the Ceylon Chamber of Commerce.

Accepting the award, Jasinghe stressed, "Apart from the responsibility that PIMA members and award recipients bear in sharing knowledge gained at the PIM, that in addition we need to build character within our workplaces and bring about character in all our dealings, as wealth creation without character is worthless.

Quoting from the great financier JP Morgan, when asked about who he would lend money to, "The first thing is character. A man I do business with could not get money from me on all the security in the world if he doesn't possess character!"