Seri Natural unveils organic beauty products

Seri Natural new organic bath and beauty products were launched of Seri took place at the stylish Ministry of Crab in the presence of many VIPs and industry specialists.

After numerous years of research and development on the best skincare components, the company has drawn together a suite of natural active ingredients which have been combined with French formulations in order to launch their own signature range.

Chic packaging and with its pH balance of 5.5 - 6.0 through the use of the purest ingredients and extracts, the Seri range is suitable for the most sensitive of skins, and can be incorporated into professional treatments or used for an everyday skincare regime.

Seri Naturals (Pvt) Ltd. is a subsidiary of George Stuart and Company Ltd and Chief Operating Officer of Seri Naturals, Malik Perera said that they have invested over Rs. 400 million and are using the old Velona factory in Moratuwa to manufacture the products. "We are also looking at the European and US markets," he told Daily News Business.

"Rich in natural extracts and skin friendly ingredients which have been sourced from France and Europe, every tube is enriched with wonderful natural fruit extracts and expert skincare which combines pleasure, care and confidence."

"Formulated to international standards, with key ingredients that are Organic Ecocert certified, Seri products will soon be available in the international market as well. Seri believes in looking beautiful - nature's way - and today, we have revealed its secrets."

"At Seri we also believe in empowering the rural women of Sri Lanka and thus we have already begun investing 10% of all proceeds from Seri products back in to the community."

The bath and beauty products are a testament not only to Seri's promised commitment to its consumers, but also to the environment.

All products come in environmentally friendly packaging - further intensifying Seri's efforts towards creating a green manufacturing process and zero waste policy, all in a pledge to reduce their carbon footprint in the country.

Seri Natural products are now available in leading retail outlets and supermarkets.