SLIM, SLII to introduce Diploma in 'insurance marketing'

A Memorandum of Understanding (MoU) was signed between Sri Lanka Institute of Marketing (SLIM) and the Sri Lanka Insurance Institute (SLII) to introduce a course in insurance marketing (Diploma in Insurance Marketing) for sales personnel recently.

Udeni Kiridena, President- SLII and Thushara Perera (President- SLIM), who is now the Immediate Past President, exchanging the MoU amidst SLII and SLIM officials

The course designed mainly for insurance sales personnel, has three semesters and each stage will consist of marketing and insurance subjects.

As the national body of marketing, SLIM recognizes 'sales' as an integral part of marketing. The objective here is to aid in developing the sales profession and professionals further especially in the insurance field.

Marketing of insurance products should be carefully planned so that the information about certain insurance services would be easily available to the potential customer, and make it appealing to his or her requirements and also build confidence without overloading the customer with information, Sanath Senanayake, CEO/ Exective Director- SLIM said.

"To make the insurance business prosperous, the usage of insurance marketing strategies is vital, and not only the successful implementation of these strategies is important, but the selection of strategies themselves. When choosing insurance marketing strategies factors such as budgets, advertising campaigns, age of the target audience, social status of potential customers, possible requirement etc., has to be taken into account, all of which will be comprehensively covered by this course," he said.

Meanwhile, Thushara Perera (President- SLIM), who is now the Immediate Past President, Sanath Senanayake (CEO/Executive Director- SLIM), Charitha Jayasinghe (Exco member- SLIM),. Samantha Ratnayake (AGM Operation and Education- SLIM), Udeni Kiridena -President- SLII, Deepthi Lokuarachchi - Immediate Past President- SLII, Sanjiv Keerthiratne -Vice President- SLII, Thusitha Nandasiri -Secretary - SLII, and Lalith Fernando- Representative of Marketing and Sales Forum of Insurance Association of Sri Lanka.(who is also the council member of SLII) witnessed the MoU signing between the two institutes amid a gathering.