Tilan becomes youngest SLIM President

Tilan Wijeyesekera was inducted the new President of the Sri Lanka Institute of Marketing(SLIM) for the year 2012/13 at the AGM concluded recently.

Tilan Wijeyesekera

The event took place at the Cinnamon Lakeside hotel amidst a gathering of some of the nation's best marketing professionals.

Wijeyesekera who at the age of 34, becomes the youngest President of SLIM in its long history of over four decades.

His illustrious career spans 15 years; eleven of them spent in middle and senior management positions of multinationals and leading Sri Lankan blue chip companies.

Currently he serves as the Deputy General Manager - Marketing at Seylan Bank PLC, becoming one of the youngest corporate management level DGM's for any of the leading banks in Sri Lanka.

A versatile marketeer, Wijeyesekera who began his career in finance and auditing has a wide array of experience including strategic planning, corporate affairs, marketing and brand management, business development, project management, supply chain management and sales in varying industries including Banking, FMCG, Insurance and financial consultancy.

He has also been responsible for many memorable Brand launches and campaigns over the years including case study brands such as the "Is there a Lion in you campaign", many Elephant House Campaigns, the Famous Ninja Mosquito coils launch campaigns etc.

His other achievements include winning nine 'Brand Icon' and 'Brand Excellence' Awards for the brands under his purview, especially in the financial services sector.