Nokia rolls out new range of mobile devices
Nokia introduced a range of new products, services and partnerships
at Mobile World Congress, setting the pace for 2012 and demonstrating
rapid execution of its new strategic direction.
The new strategy already has resulted in the adoption of Windows
Phone as Nokia's primary smartphone platform, major changes to its
feature phones, and additional emphasis on location-based services with
the launch of its Location and Commerce business.
"One year ago, we shared that Nokia was embarking on a new journey to
build great mobile devices," said Stephen Elop, president and CEO of
Nokia. "Today, with our fourth Lumia device, smarter mobile phones and
an array of new services, we are demonstrating that we can change the
clock speed of Nokia."
Nokia has extended the range of products with Windows Phone by
introducing the Nokia Lumia 610, the most affordable Lumia yet, as well
as targeting availability of the widely acclaimed Lumia 900 to
additional markets beyond the U.S.
The Nokia Lumia 900, which launched in January as Nokia's first LTE-enabled
smartphone, will now be available in Dual Carrier HSPA for up 42.2 Mbps.
The superior content experience of the phone's 4.3 inch ClearBlack
AMOLED display and large capacity battery will be available to more
countries around the world.
Nokia announced Nokia Reading providing a single, integrated reading
hub experience. Nokia Reading makes it easier and faster to enjoy news,
books, and audio books including an extensive catalogue of local
language reading material and the ability to access content offline.
The announcements cap a year in which Nokia introduced the Lumia 710,
Lumia 800 and Lumia 900 to critical acclaim and ahead of schedule.
Nokia also today ushered in a new era in high end smartphone imaging.
The Nokia 808 PureView is the first smartphone to feature exclusive
Nokia PureView imaging technologies that will enable a range of high-end
imaging experiences into Nokia products over the coming years. The Nokia
808 PureView combines a large, high-resolution 41-megapixel sensor, Carl
Zeiss optics and Nokia-developed pixel over-sampling technology.
This means incredibly sharp, detailed images, superior low light
performance and the capability to save images in compact file sizes for
sharing in email, MMS and on social networks.
Nokia is further blurring the line between feature phones and
smartphones, launching three new Asha devices for people who want to
work, learn and play. Developed for urban consumers and entrepreneurs,
the Nokia Asha 302 is a premium QWERTY device.
It delivers a mobile office experience with push email and calendar,
and contacts synchronization under the Mail for Exchange support - a
first for Nokia Series 40 devices.
Designed for easy access to social networks, the Nokia Asha 202 and
203 bring touchscreens to volume-priced products and a pack of 40 free
Electronic Arts games.
The Asha 202 also features Nokia's Easy Swap Dual SIM technology,
allowing people to simply swap between tariffs and get the best value
from carriers.
The new Asha devices complement the Nokia Asha range that is
available now in more than 100 markets globally.
In location-based services, Nokia and Groupon plan to offer
market-leading location-sensitive discounts and deals. Nokia is also
announcing a new version of Nokia Drive for Windows Phone that will come
with full offline support for turn-by-turn navigation.
Moving forward, Nokia Drive will also remember a personal commute,
give advance traffic notice and automatically re-route to avoid jams.
Additionally, Nokia plans to release the Windows Phone version of
Nokia Transport for door-to-door, underground, tram, suburban train, and
bus directions in more than 500 cities and 45 countries. |