Advertorial

With Multilac Platinum Range at Architect 2012:

Award - winning Multilac stall showcases premium lifestyles

The Multilac stall won the Merit award for the best stall with innovative use of colours at the Architect Exhibition held recently at the BMICH, Colombo.

Multilac showcased its creativity and ingenuity at the event by using colours in an extremely innovative manner, transforming the stall into an eye-catching one. The new Multilac Platinum range of paints was displayed prominently at the stall.

Managing Director Mizver Makeen said, "Although stalls at exhibitions are routine fare, Multilac has always created stunning displays at our stall, not only to attract more footfalls but also to showcase the expertise and technical skills that set the company apart from competition.

The 'Architect' is a prominent event attracting professionals from the construction industry and interested customers. We are proud to have our stall handpicked at such a prestigious event.

Further, in a bid to attract prospective customers, Multilac decided to hold interactive sessions with customers so as to engage their interest not only in our range of paints, but also to explain to them how colours affect moods and magically transform residential and office spaces. These sessions helped to build greater brand awareness for Multilac amongst the many visitors to the exhibition and serve to enhance our brand equity further."

The Multilac staff painted display panels using the Multilac Platinum range of paints while adding attractive and creative designs.

Visitors were thrilled to watch this display of artistry and some of them were volunteered to come forward and paint their own designs on the panels.During a journey that spans 32 years, the Multilac product range, developed to meet changing customer dynamics, has been able to successfully market its specialized surface coatings and high quality paints, taking on global giants and emerging a trail-blazer. In recognition of its outstanding achievement, Multilac has been awarded the Export Brand of the Year, the Best Sri Lankan Enterprise and the Presidential Export Award.

Multilac has remained at the pinnacle as Sri Lanka's largest exporter of paints. Multilac products have put Sri Lanka on the map in the surface coatings industry with exports to many countries. Multilac's research and development team works with the leading chemical giants.

Multilac is also the market leader in colour bank segment with over 500 Colour Banks spread all over Sri Lanka which offers the consumer and unlimited array of shades and the latest innovation.

Bharti Airtel building 'Green Network' in Africa

Bharti Airtel underlined its commitment to environment by reducing number of telecom sites running on diesel by over 50% and plans are there to completely eradicate constant use of diesel across all its sites by 2013.

Over 60% of company's telecom sites now use the innovative Hybrid Battery Bank model that reduces daily use of diesel by up to 14 hours

Hybrid Battery Bank model to cover 70% of all telecom sites of Bharti Airtel in Africa by 2013. Company is also exploring use of renewable energy such as solar and wind power.

Bharti Airtel said that over last one year, it has reduced the number of telecom sites running solely on diesel by more than 50% by overcoming the challenge of lack of grid connectivity through use of innovative models such as Hybrid Battery Bank. By 2013, the Company aims to completely eradicate the constant use of diesel to power its network. This means no telecom site of the company will rely solely on diesel power 24 hours a day.

Hybrid Battery Banks collect the excess energy produced by the diesel powered generator in a battery that powers the site once the generator in switched off.

This has helped reduce the use of diesel by up to 14 hours a day. Close to 60% of Bharti Airtel's telecom sites in Africa are now powered using the Hybrid model resulting in major reduction in emissions and also operating costs for the company. The Company is targeting over 70% of all its sites to be powered by the Hybrid model by end of 2013. It added that is also working on the use of solar and wind power to power its telecom sites.

Chief Technical Officer, Bharti Airtel, Eben Albertyn, said, "This milestone is the result of significant steps by Airtel taken to ensure that we reduce our fuel consumption and that we play our part in conserving the environment. We will continue to do so as the year progresses. Our first priority is to reduce the number of sites that are completely reliant on diesel generators. We are doing this by connecting these sites to grid electricity in areas where this option is feasible. Where it is not, we are exploring alternative forms of power supply, which include Hybrid Battery Banks and solar/wind power."

Bharti Airtel said that it has already made significant strides in using solar panels to power sites in select markets.

Over the last two months, 105 solar sites have already been set up in Niger reducing the use of diesel generators from 24 hours a day to a meager 3 to 4 hours.

EFutures donates to Bethlehem Creche

Software Development Company EFutures reached out to Bethlehem Creche in Wanathamulla.

In February it funded the construction of a new washroom complex and better toilet facilities for this Children's day care centre. This is a very important initiative and one that Future is proud to support.

EFutures seeks to continue such initiatives that strengthen and support our community, and advances the well-being of our nation's children.

Bethlehem Creche was established in 1954, is one of the many places whichdo their utmost to improve the lives of the children caught in the web of poverty. The day care assists 75 to 85 infants and children aged from onemonth to 5 years irrespective of the religion or race.

"We believe it to be our responsibility to contribute back to society and assist the less fortunate thereby participating in the nations betterment as a whole," a spokeman for the company said.

'Marketing Roks Challenge'

The Sri Lanka Institute of Marketing (SLIM) has taken the initiative in organizing an interesting project designed to educate students about 'Marketing' and to stimulate and unleash the hidden talent of GCE Advance level students.

The 'Marketing Roks Challenge', as it has been titled, offers the student an opportunity to experience a real-life situation of solving a 'Corporate' solution to a given issue.

A gaming component has also been included in the programme to make it more exciting. An independent panel of judges will be present and the three best schools will be awarded cash prizes of Rs 100,000 for the winners, Rs 75,000 for the 1st runner up and Rs 50,000 for the 2nd runners up Schools.

Schools can register now to participate in the programme. The Marketing Challenge - Gaming Session will be held on the 15th of March at Aquinas Hall while the Marketing Rocks Programme will be held on March 19, at Bishop's College Auditorium.