White House unveils 'one click' online privacy plan

US: The White House unveiled an online privacy proposal yesterday intended to allow Web users to easily opt out of being tracked on the Internet.

The "Consumer Privacy Bill of Rights" has received the backing of leading Internet companies and online advertising networks and would involve a simple "one click" setting on a Web browser, the White House said.

"American consumers can't wait any longer for clear rules of the road that ensure their personal information is safe online," President Barack Obama said in a statement.

"As the Internet evolves, consumer trust is essential for the continued growth of the digital economy.

"That's why an online privacy Bill of Rights is so important," Obama said. "For businesses to succeed online, consumers must feel secure. AFP