Dulux at HSBC Colombo fashion week 2012

As the Official Colour Forecaster for HSBC Colombo fashion week 2012 Dulux will showcase their colour interpretation for the year on the 24 to 25 February 2012 at the Colombo Hilton.

The process of selecting the colour palette begins at the aesthetic centre in the United Kingdom where once every year, Akzo Nobel invites an international group of creative experts from architects to fashion designers to interior designers and colour gurus in order to determine the colour trends for the next year.

The experts come from different parts of the world and draw on a variety of cultural sources and influences, from fine art to technology from nature to pop culture. Their views, insights and findings on trends are then translated into colour palettes.

To bring more glamour to an already glamorous event Dulux will have a segment each day titled 'fashion portraits'. The crème-de-la-crème of Colombo will have the opportunity of having their photograph taken against a stylish backdrop and will receive the image as a keepsake from the occasion.

In addition participants will also be able to gain a full understanding about the 2012 colour palette. Speaking at the press conference of HSBC Colombo Fashion Week 2012 Gerald De Saram, Managing Director of Akzo Nobel Paints Lanka Pvt Ltd., said "This is our first venture in to this event. April, last year Dulux Ambiance launched the tag line 'Fashion for Walls' and from that we got inspiration to participate. What is a paint company doing at a fashion event? We are in the business of colour, building lifestyles and forecasting, obviously fashion is the next logical area for us. "