Nescafe voted number one

NESCAFE, the world's premium coffee brand, was voted the number one peoples choice for 'Hot Beverage Brand of the Year' at the SLIM-Nielson Peoples Awards 2012. Held annually to recognize the brands and personalities that have left a lasting impact on Sri Lankan consumers, the SLIM-Nielsen Peoples Awards is widely likened to a Grammy nomination for those in the local business field; reflecting the votes or choice of the people for their favourite brands.

"Today, we're proud to say that Sri Lankans in every nook and corner have access to the world's number one coffee brand - anytime, anywhere. We're delighted and immensely gratified that NESCAFE has been voted by the people as their preferred hot beverage choice," said Norman Kannangara, AVP - Beverages for Nestle Lanka PLC.

NESCAFE vending machines in the country have established NESCAFE as the preferred choice in the out-of-home channel for any and every function; making it accessible to Sri Lankan consumers anytime, anywhere. "Nestle's commitment to the highest, unparalleled quality and aromatic, flavour combinations have made NESCAFE the world's premium coffee brand" said Alois Hofbauer, Managing Director for Nestle Lanka PLC.

The SLIM-Nielsen Peoples Awards is Sri Lanka's premier marketing awards ceremony. It is organised by the Sri Lanka Marketing Institute (SLIM) and backed by Nielsen, the largest research company in Sri Lanka.