Revolution for readers and publishers:
Sri Lanka's first eBook store
Etisalat is joining forces with publisher M.D. Gunasena, and mobile
solution providers Microimage, to launch Sri Lanka's first ever online
eBook store ,book hub, and eBook reader. The innovation will see Sri
Lankan literary works published electronically for the very first time
and made available for direct purchase through any Personal Computer,
Android or Apple mobile device. This eBook store will be available to
all users free of charge regardless of their mobile carrier.
Microimage CEO Harsha Purasinghe makes a presentation.M D
Gunasena Deputy Managing Director Rajiv Gunasena and Etisalat
CEO Duminda Ratnayake looks on Picture by Wimal Karunaratne |
The eBook store will host English, Sinhala and Tamil locally
published works in an electronic format. Users can shop through the
portal, choose the books they want, and directly download them to their
smart phone, tablet or any PC. The content will go beyond novels,
potentially including any locally published material such as educational
publications, magazines, children's books, religious texts, business
journals, etc. Going forward the parties involved also commented on the
possibility of adding newspapers and school textbooks to the eBook
store.
Etisalat's CEO, Dumindra Ratnayaka, commented on Etisalat's motive
behind the move. He said eBook readers and eBook stores have become a
global phenomenon, but their benefits have eluded Sri Lankan readers,
writers and publishers.
This innovation will change that, and change the way that people
read, purchase and publish local material, making it in our opinion one
of the most innovative locally developed Internet based products. We
have also chosen not to make this product operator dependent, making it
accessible to anyone, anywhere in the world, so that Sri Lankan content
can finally have a global audience.
Deputy Managing Director of M. D. Gunasena Rajiv Gunasena, said, our
company remains at the forefront of the publishing industry and our
imprint has become the hallmark of the publishing industry in the
country.
All our publications are a cut above the rest and we continuously
strive to make a difference in the world of publishing. The rapid
developments in information and communication technologies have now
presented us with a unique opportunity to enrich the lives of book
loving people in Sri Lanka and all over the world.
The Book Hub creates a very exciting opportunity for publishers to
reach out to readers through the electronic book medium. As a publisher,
our wish is that the society as a whole is more enlightened through the
wisdom delivered by books.
Part of the reason that eBook stores have been so successful
internationally is because of the way in which they streamline the
traditional process of shopping for books. eBooks bought through the
online store will be priced lower than the physical copy of the book,
and shoppers will not have to physically travel to the book store, but
will be able to access it from anywhere in the world provided they are
connected to the Internet.
Books will be paid for through an e-wallet; money can be inserted
into the e-wallet using Etisalat reload cards and credit cards,
regardless of your mobile service provider.
CEO of Microimage Harsha Purasinghe said, We are proud to join hands
with two other giants to create this digital book revolution in Sri
Lanka. With the unveiling of the eBook store and eBook reader for all
leading Smartphone platforms and PC's we are taking Sri Lankas digital
transformation to another level.
This initiative also proves that Sri Lanka is an Asian force in
technological innovation, and we are proud to bring next generation
technology to our citizens through local engineering efforts.
M.D. Gunasena (Pvt) Ltd, one of the longest standing and most
respected publishers in Sri Lanka, with roots that date as far back as
1930 is partnering with Etisalat to provide the content for the online
book store.
Through, them the Sri Lankan publications will be transcribed and
converted into electronic format.
Founded in 1995, Microimage (Pvt) Ltd is a leading, award winning
technology company with regional presence and global recognition to
date. The company has been a leader in mobile innovations and won many
awards including Prestigious GSMA Award and WSA Mobile Award in the
past. Microimage will power the entire eBook store technology for
digital transformation and eBook reader apps for all leading
Smartphone's, tablets and desktop devices.
As one of the most powerful players in Sri Lanka's telecommunications
industry, Etisalat continues to discover new horizons and explore new
possibilities in the domain.
Etisalat further offers Sri Lanka's most cutting edge Internet
solutions with the launch if it's 3.75G technology. Standing at the top
of the ladder in innovation, Etisalat prides themselves on their
customer centric business philosophy and the business expertise that
comes from being an internationally renowned corporation.
They have passed an impressive 3.9 million subscribers in a record
time since their launch and Etisalat remains dedicated to increasing its
subscriber base and taking the company to greater heights. |