Airtel, Manchester United tie up to delight soccer fans
In a bid to delight and bring in a variety of benefits for soccer
loving customers across Sri Lanka, Bharti Airtel, a leading global
telecommunication provider with over 242 million subscribers across the
world yesterday announced its association with the world powerful
sporting brand “Manchester United Football Club.”
Manchester United two legends Bryan Robson and Dwight
Yorke and Bharti Airtel, Global brand Director Bharat
Bambawale demonstrating a Manchester United T shirt. Picture
by- Saliya Rupasinghe
“We are proud to announce this exclusive partnership between Airtel
Sri Lanka and Manchester United, two powerful world brands that enjoys a
cult following across the world. We are hopeful of bringing millions of
soccer fans in Sri Lanka closer to action packed world of football
whilst giving them exclusive access to ranges of benefits such as
Manchester United content on their Airtel mobile phones. The partnership
with Manchester United comes as a part of Airtel aggressive growth plan
to expand its operations in Sri Lanka and to illustrate its continuous
commitment to offer innovative products and services for Sri Lankan
customers at an affordable price,” Bharti Airtel, Global Brand Director
Bharat Bambawale said.
Customers will be entitled to connect with world’s most loved
football team by dialing Airtel and there will be a lot of promotional
campaigns in coming days to promote this new service.
As a part of this symbolic collaboration of two global brands,
English Premier League Trophy will also be showcased from January 26 to
27, 2012 at Excel World, Majestic City and Kalutara Football Stadium.
Fans could meet their legends and enjoy various fun events organized for
them. A limited edition value pack with special value added services
including Manchester United mobile content such as welcome tunes, theme
songs SMS alert service will also be launched shortly. Customers
purchasing these packs will have the opportunity to win a “once in a
life time, money can’t buy trip” to Old Trafford and travel to Europe to
watch Manchester United play the UEFA Champions League.
The partnership was announced in the presence of two Manchester
United legends Bryan Robson and Dwight Yorke.