Triumph opens exclusive Own Store at Kandy City Centre
Global retailer of lingerie and shapewear Triumph International
opened its sixth store at the Kandy City Center Shopping Mall in Kandy.
The exclusive boutique is situated on the third floor at the Kandy City
Center.
The Guest of Honor Chamithri Wijayasena, Director of the Kandy City
Center and Shalindra Fernando, General Manager of Triumph International
Lanka opened the store.
The Triumph Boutique in Kandy is situated in a prominent and
convenient location with attractive product displays and customer
friendly staff. It will allow the fashion conscious consumers in Kandy
to experience the full Triumph range of innovative and exquisite
lingerie without having to travel to Colombo. Triumph's distribution
strategy follows a flexible multi channel approach, combining wholesale,
retail, and direct sales. Triumph believes that, controlling
distribution via their own stores is the ideal way to build the brand
and with this expansion, Triumph Lanka compliments the global
distribution strategy which recently announced its growth strategy and
potential internationally.
The company's branded retail business is now further strengthened and
caters to a wider consumer segment with ever changing trends. Today,
Triumph International joins the ranks of global leaders in the lingerie
sector and offers a multi-facetted product palette that emphasizes on
quality and perfect fit. With the opening of the Triumph Boutique in
Kandy, consumers can experience the fashion fun with a brand that
tailors female self-confidence and expresses body awareness that
encourage the uniqueness of women - whoever they are, wherever they are.
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