AVI wins Brand Leadership Award
AVI, the upcoming brand of the aspiring young sportsmen, received its
second award just five years after its launch. This time it won the
Brand Leadership Award for footwear at the 20th World Brand Congress in
India, with brands from 89 countries all over the world competing for
this prestigious award.
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D Samson & Sons joint Managing Director Thusitha Rajapaksa and
Sales and Marketing General Manager Rohan Somawansa receive the
Brand Leadership (Footwear) Award for the AVI brand at the 20th
World Brand Congress held in Mumbai, India Dr. Alok Bharadwaj
and Prof. Rajita Chaudhuri looks on. |
It truly shows the excellence achieved by AVI despite the presence of
INTERNATIONAL players. AVI created a revolution in the sports arena with
its value for money range of shoes, socks and sports accessories, and is
committed to strengthening the local sportsmen.
It has managed to firmly establish itself as an immensely popular and
widely respected local performance brand through the introduction of
innovative designs to the market and the use of creative promotional
tools. AVI takes great pride in its cutting-edge range of cricket gear.
Their specialized designs and top quality materials have helped Sri
Lankan cricketers move into a new league of performance.
The AVI Cricket Gear range includes the King Hitter English willow
bat; the Blaster and Recorder Kashmir willow bats; youth and junior bats
under the brand names of Maestro, Striker and Scorer; and a full range
of complementaries such as pads, gloves, head gear, wicket keeping
equipment, cricket balls, cricket bags and accessories meeting
international standards. |
