Nushad scores for Lanka with Axiata

Sri Lanka will at a better advantage to showcase more with the appointment of Group Chief Marketing Officer, Nushad Perera as the Senior Vice President of Axiata Group Berhad in Kuala Lumpur Malaysia.

He will take up his new regional appointment from January 2012.

He said since Sri Lanka is a small market his appointment will be of an advantage to the country. Speaking to Daily News he said he was personally proud of this landmark achievement.

He also said that Sri Lanka is one of the most advanced countries from the Axiata Group Berhad portfolio. "Over the years we have built one of the best teams and they would continue with the good work."

Going forward Perera will be a key member of the team that will spearhead the development and implementation of new businesses for the Axiata Group.

"Nushad was a key and founding pillar of the Leadership Team which propelled the company from its beginnings as the fourth entrant to the mobile sector, to an undisputed market leader," said Group Chief Executive of Dialog Axiata PLC Dr. Hans Wijayasuriya.

"He played a pivotal role in architecting the Dialog Brand and elevating it to its position of leadership across multiple ICT sectors, and as one of our nations most valuable brands. It gives us all great pride to see him take up this role which will no doubt provide him with a broader regional canvass to bring to bear his uniquely creative strengths in business development, innovation and market creation," Dr Wijayasuriya added. Perera, is a Fellow of the Chartered Institute of Marketing (FCIM), holds an MBA from the University of Leicester and is a decorated marketer having been named CIM Marketer of the Year in 2001 and been awarded the 'Global Brand Leadership Award' at the Asia Brand Congress in 2007.

Perera, a long-standing member of Dialog's Senior Management team, headed the Marketing function of the Group for a period of 13 years since 1998. In addition to his role as the Group's Chief Marketing Officer, Nushad Perera was also the founding CEO of Dialog TV, the market leading media arm, of the Dialog Group.

Perera's regional assignment flows from the Vision of the Axiata Group and its President Sri Jamaludin Ibrahim to create Regional Leadership opportunities for high performing senior management professionals from amongst its operating companies.