Wella colours Sri Lanka
Wella, the world's
leader in hair care, was re-launched in Sri Lanka with plans to take the
country's hair care industry by storm.
An exciting part of the ‘Wella Studio’
will be regular model shows through which participants can
practice their
skills and gain hands-on, practical knowledge |
Adding significance to this milestone event was the parallel launch
of the exclusive Wella Studio (Training Centre) at 630, Kotte Road in
Kotte. Authorised dealer for Wella in Sri Lanka is Cosmotech (Pvt) Ltd,
a subsidiary company of Mega Pharma (Pvt) Ltd. Gracing the occasion were
leading names in Sri Lanka's hair care and beauty industry, well-wishers
and representatives from the media
Ever since young stylist Franz Ströher began inspiring the hair
fashion world in 1880, Wella has been pursuing its quest to share the
passion, fuel the imagination, ignite the spark of creation that makes
visionary style and beauty dreams come true.
From industry milestones like the Wella Junior portable permer, the
first cream colorant Koleston Perfect and revolutionary home-styling
products like New Wave Wet Gel and High Hair to the superior salon
products and expert collections in store today, one hairdresser's
passionate dream now inspires over 4 million professionals and countless
heads of beautiful hair across the globe.
Occupying a charming 260-year old historic Dutch house on the Kotte
Road, the 'Wella Studio' will primarily function as a centre to train
local stylists, hair dressers and colorists on the use of Wella
products. This will comprise of a series of technical training sessions
after which the stylists will receive a certificate of participation.
Visiting international hair dressers will also share their vast
expertise and know-how at the 'Wella Studio' at regular intervals, and
thereby help elevate local standards. An exciting part of the 'Wella
Studio' will be regular model shows through which participants can
practice their skills and gain hands-on, practical knowledge.
Outlining plans for marketing Wella in Sri Lanka Cosmotech (Pvt) Ltd
Chairman / Managing Director Shirantha Peries said, "The local hair care
industry is incredibly buoyant and we're thus proud to bring an
internationally reputed product as Wella to Sri Lanka. Initial plans are
to concentrate on Colombo and the immediate suburbs where there is a
large concentration of salons. Our trained teams will make their sales
calls in colourfully branded vehicles, take the orders and deliver the
goods immediately. This instant delivery service is one of our unique
features, which none of our competitors offer the industry. This way we
guarantee customer satisfaction without compromising on supplies".
While catering the large majority of the salons in Sri Lanka,
Cosmotech (Pvt) Ltd will also appoint distributors in major cities such
as Kandy, Galle, Kurunegala, Anuradhapura etc and thereby reach out to a
larger spectrum of Sri Lankans.
The Technical Head of Wella Sri Lanka will be Director of Cosmotech (Pvt)
Ltd and celebrated hairdresser Johann Peries. A name synonymous with Sri
Lanka's beauty and hair care industry, Peries counts 25 years of wide
ranging experience and has been a member of the prestigious world body
of hairdressers - l'Organisation Mondiale des Coiffeurs (OMC). He has
the unique honour of being the only internationally qualified judge in
Sri Lanka.
"Wella will also go a step further and offer assistance to salon
owners to beautify their salon space with premium Wella branding and
thus help them deliver professional service while making a good first
impression. We will also shortly launch a loyalty membership scheme
which offers lots of discounts and an array of benefits to our
stakeholders", Cosmotech's Manager Marketing Kasuni Bandara said.
Pictures by Nissanka Wijeratne
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