Mobitel clinches SLIM ‘Brand of the Year’ award

Mobitel clinched the most coveted award ‘the Brand of the Year’ at the SLIM Brand Excellence Awards held on October 18 at Water’s Edge, re-iterating the brand’s commitment towards maintaining exemplary business practices whilst portraying the position Mobitel holds as a leading brand in the country.

The Mobitel team receiving the award from Deputy Technology and Research Deputy Minister Faizer Mustapha

The event progressed with Mobitel sweeping the boards, clinching the Gold Awards for the ‘Service Brand of the Year’ and the ‘Innovative Brand of the Year’, a Bronze Award for Mobitel mTunes as ‘Turnaround Brand of the Year’ and drew to a close with the exciting climax of receiving the ‘Brand of the Year’ award - the Highest Recognition in Brand Excellence at SLIM Brand Excellence Awards 2011. Mobitel first entered the SLIM Brand Excellence Awards in 2009, clinching two Gold Awards for ‘Innovative Brand of the Year’ (for M3) and ‘Best New Entrant of the Year’ (for UPAHARA) and two Silver Awards for ‘Service Brand of the Year’ and ‘Turnaround Brand of the Year’ (for SMART). At the 2010 Awards ceremony, Mobitel further improved on its previous performance by clinching the Gold award for the ‘Service Brand of the Year’ - the highest recognition in the Service category.

The winning of the ‘Brand of the Year’ title this year, which is the overall highest recognition given to the best performing brand of both product and service categories, is testimony to the accelerated growth momentum Mobitel as a brand has been able to achieve and maintain over the years.

Mobitel constantly strives to ensure that best practices remain part of its corporate culture, reflecting the company’s success in upholding high levels of customer satisfaction. As a leading mobile service provider in Sri Lanka, Mobitel’s success at this year’s SLIM Brand Excellence is a true testament to the organization’s thriving business philosophy.