Cargills launches Kist biscuits

The blue revolution begins:

Cargills Quality Confectionaries (Pvt) Ltd, a wholly owned subsidiary of Cargills Ceylon PLC formally launched a brand new range of biscuits recently, under the Group's highly credible flagship brand KIST.

The total range is immediately identifiable by the strong, vibrant and unique blue packaging which gives all varieties an unmatched presence on retail shelves.

The powerful impact of the packaging underscores the exceptional quality of the products and, most importantly, a taste profile which is certain to delight the vast majority of Sri Lankan consumers.

The superior taste of the products has been achieved through rigorous, independent research including extensive blind taste-testing with consumers. To guarantee quality the production facility has achieved the highest grading in food safety management, ISO 22000-2005. They are 100% vegetarian and are certified as Halaal to ensure that all sectors of the population can enjoy this great tasting new range with absolute confidence.

The launch range consists of: Kist Cream Crackers; Kist Lemon Puff; Kist Vanilla Wafers; Kist Chocolate Cream; Kist Nice and Kist Marie.

"The Cargills Group acquired the moribund factory of the former Diana Biscuits thus ensuring the livelihood of the workers. Also, it was felt important that such a modern, state-of-the-art facility should remain firmly in Sri Lankan hands," said Chairman, Cargills Quality Confectionaries (Pvt) Ltd, Stuart Young.