SLIM marketing planning workshop

Marketing decisions have both internal and external impact, marketers should be wise to make their decisions only after engaging in a careful, disciplined planning process.

Marketers who make hasty, off-the-cuff decisions without regard to the implications are taking risks that may lead to problems. Instead, marketing decisions should be made with consideration of how these affect others and the resources (e.g., funds) required to carry out the plan.

According to Maxwell Ranasinghe, a senior lecturer and a practising marketer who will conduct the workshop on marketing planning, one needs to develop a blueprint for achievement of sales targets that specify the strategies, tactics, necessary resource allocations, schedules and actions which would be incorporated on a disciplined marketing plan.

The workshop will be conducted at a leading hotel in Colombo and will be held for three days from October 14 to 16.

The workshop is meant not only for marketing managers but also for business owners, persons who are planning to launch new products and anybody involved in strategic planning.