Anything.lk growing fast

Ramani Kangaraarachchi

Websites advertising daily deals which helps merchants to spend less time building networks and more time saving was not familiar to Sri Lankans until anything.lk emerged two months ago.

The company is backed by the founders and core shareholders of Ensogo.com the number one daily deal site in Thailand, Philipines and Indonesia.

Today anything.lk one of the fastest growing e-commerce sites in Sri Lanka has reached over 67,000 facebook fans achieving a great success with 85 percent of market share. Anything.lk is a risk free marketing tool for merchants and offers convenient and affordable deals to local customers.

Anything.lk CEO Riza Zarook told Daily News Business that the idea to start a business such as this came two years ago in Chicago, USA by Groupon.

It came to Sri Lanka with a significant investment three months ago and during this short time many others also have got into this business.

They recently launched their reward points scheme for deals. Accordingly anything.lk customers will earn one credit for every Rs 100 spent on anything.lk offers.

Zarook has employed a young and energetic team comprising 28 members to work on daily deals round the clock. He said there is no cost to merchants for advertising as anything.lk does it for them.

“Sri Lanka Businessmen are slowly recognizing social media strategies are important to acquire and retain a new generation of customers. Even if a particular customer is not interested in the offer anything.lk is happy that he or she got to know about this tool and they may use it some other time for something else with confidence. Likewise, our team is educating more people everyday,” he said.

Anything.lk is planning to sell for 20,000 people every month.