DSI recognizes dealers' efforts
One hundred top dealers of DSI, were rewarded with a company
sponsored trip to Bangkok and Pattaya recently. They were the best
dealers in terms of school shoe sales for 2010/11.
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DSI dealers in Thailand |
While the next 75 dealers were given refrigerators another 100
dealers got mountain bikes.
A company spokesman said that this reward scheme is one way of
recognising their business partners who have helped the company over a
period of seven decades to become one of the leading footwear retailers
in Sri Lanka gaining a market share of 44%. It helps to strengthen the
relationship between the company and the dealers. While providing an
opportunity to share ideas among themselves and with the company
management, it also exposes them to foreign brands and merchandising
practices as well as to become aware of international designs and trends
in design. This was the second successive year that the best dealers won
a trip outside Sri Lanka.
In the previous year ten dealers were selected from a raffle draw and
sent to Bangkok. Over the years the company has strengthened its
distribution network covering the entire island with 200 company owned
showrooms and over 3500 dealer outlets. The best dealers were chosen
from the entire dealer domain.
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