Sinetcom targets Rs 1 b by 2015

A subsidiary of Debug Computer Peripherals Ltd, Sinetcom, is looking at achieving Rs one billion target by 2015. Sinetcom General Manager Tyrrell Jayawardena said the company will bring a new product folio for a new market in reaching this target. He said the company having catered to the market's security needs in the country and the SAARC region is the leader for distribution of IT security related products such as 'Trust port' and 'Bluecoat'.

Jayawardena said as the company needed growth, different markets were evaluated which could diversify into and as part of its diversification process it decided to moving to the security area having seen the high potential and growth in that sector. He said the market is still not matured but it will pick up in two to three years time." The sky is the limit for this business with the government's initiatives at present and it will be a US$ 20 billion business in the next decade.

He said the company made an initial investment of ten million Rupees with a group of eight people and within a short period of time the company was able to reach a number of high end customers such as SLT, HNB, Amana Bank, Dialog, Aitken Spence, Brandix and Holcim. The company has given 150,000 licences for anti virus and undertaking several government projects was another significant achievement.

Referring to challenges in marketing the products he said that from the antivirus point of view, there are existing competitors in the market who are pretty strong but how the company differentiate itself is solely based on the reputation for having exceptional service levels and continuous efforts to build a knowledge based partner base. From a hardware point of view , some of the products and services are catered towards a niche market ,as from a price point of view it is very high as the market is yet to be matured So the company has decided to enter the market and gradually start capturing its share.

He said the company's interest at present is to introduce more run rate products which would enable, profitability and to keep bringing new technology in relation to add value to the security market. "Our objective is to offer value for money which is a win win situation," he said.