Leo Burnett wins metal at Spikes Asia

Leo Burnett Solutions Inc. (LBSI) the Sri Lankan office of Leo Burnett Worldwide became the first agency in Sri Lanka to win metal at the Spikes Asia Festival that was held in Singapore recently.

'Pass It On Once You're Done With It', to promote eye donations won Bronze in the most coveted Film category and it was also shortlisted and awarded a finalist status in Film Craft for direction and in digital media for viral films.

This TV commercial conveys a powerful message based on the yearning of a blind boy and creates empathy for the helplessness of people who can't see, narrated through a thought-provoking and emotionally engaging story.

This commercial was conceived by Leo Burnett's Senior Creative Director Subhash Pinnapola who also directed the film. This Bronze award adds another first to Leo Burnett Sri Lanka's numerous other accolades.

The Spikes Asia festival is the popularly dubbed the Cannes of Asia and is the region's most respected advertising festival. This year the festival attracted 63 speakers, over a thousand delegates and recognized the region's best work with 271 metals.

Only 34 metals were presented in the film craft category with only two gold awards being awarded.