Dulux launches interactive website and facebook page

A leader in innovation and technology, AkzoNobel Paints Lanka makers of Dulux paints took another step towards involving their customers and other stakeholders in this process by launching a website (www.dulux.lk) and facebook page (www.facebook.com/dulux.lk) recently at King's Court, Cinnamon Lakeside.

AkzoNobel Paints Marketing General Manager, Graham Marshall addressing the gathering.

A comprehensive colour guide, the new website is designed to inspire discerning customers by allowing them to use the paint calculator, which calculates the number of litres required for a specific room. Dulux has identified the need for an e-commerce platform which will be launched as a second phase, where customers can purchase paint and other decorative products online within the months to come. A recent study shows that the online shopping audience in Sri Lanka has increased significantly, and thus the company feels it's the right time to launch the first ever e-commerce paints site in Sri Lanka. This move has come in the wake of sites such as e Bay, the world's most popular international person-to-person auction site, to become the 10th most visited site among Sri Lankans (According to www.alexa.com).

A unique feature of the event was using the Augmented Reality (AR) technology to launch the Dulux website. Augmented Reality is a type of virtual reality that aims to duplicate the world's environment in a computer.

An augmented reality system generates a composite view for the user that is the combination of the real scene viewed by the user and a virtual scene generated by the computer that augments the scene with additional information.

A video camera broadcasted live on to the screens and a short animated video of the Dulux website content and the Facebook pages was also shown at the launch.

The Dulux facebook group will create an interactive gateway among colour lovers who seek inspiration; to this end the page will feature a diverse range of subjects for colour enthusiasts including art, decor, architecture and even cuisine. Through this group Dulux plans to give opportunities for customers to showcase their creativity and talent in the near future.

The inclusion of this social application allows the company to bring their 'Let's Colour' movement, that much closer to their customers and add colour to their community.