Italian luxury brand to close women's line
ITALY: Italian couturier Brioni said Wednesday it was closing down
its women's line and ending its contract with designer Alessandro
Dell'Acqua to concentrate on its men's collection.
"The decision was necessary to re-focus resources on the menswear
business, which has recently become more competitive and global," said
the luxury label - a favourite with stars like Pierce Brosnan, Cary
Grant and Al Pacino. Founded in Rome in 1945, the label had over 300
shops across the world by the 1990s and began expanding successfully
into womenswear, signing up the Neapolitan Dell'Acqua in May 2010.
The announcement comes after a month of rumours that Brioni was
planning to close down its women's line under pressure from luxury
conglomerate PPR, which is in talks to buy the brand. AFP |