Oracle develops complete integrated business and industrial solutions

Oracle Pakistan MD Ashen Jawed explains on positioning oracle as a complete IT solution

provider, Excerpts of the interview

Q. Can you please tell us a bit about the event? Do you aim to position Oracle as a complete IT solution provider through this initiative?

This event, 'Oracle Software on Oracle Hardware', is aimed at promoting awareness among organizations in Sri Lanka about how Oracle uses design, development, testing and support to deliver Oracle Database 11g running on Oracle servers and storage, providing customers with a solution that is engineered to work together better.

It's a known fact that Oracle has innovated and optimized at every layer of the stack from applications to disk, dramatically simplifying data center operations, driving lower costs and accelerating business innovation.

By engineering hardware and software to work together, Oracle's complete, open and integrated solutions are helping customers reduce costly and complex IT infrastructure while increasing productivity.

Q. Oracle has almost all the solutions ranging from business applications, to technology infrastructure including hardware, network and storage? How well-integrated are these solutions are and how do they translate to customer related benefits?

Oracle is the world's most complete, open, and integrated business software and hardware systems company, which develops solutions for small and large enterprises to help run their operations.

As a complete systems provider, Oracle offers the maximum level of integration of hardware and software components, delivering the best value in the industry to our customers.

Oracle's hardware and software products are designed and tested as an integrated, end-to-end stack in order to provide users with a complete, comprehensive solution, offering optimum functionality, top performance, and reduced complexity.

Only Oracle performs full stack testing of all components of the Optimized Solution using real world workload stress tests with fault injection, performance, scalability and interoperability testing to minimize downtime and to protect data assets to keep it accessible for business continuity and operations.

Oracle Integrated Stack Testing strengthens Oracle's position as a best-in-class technology provider, driving improvements in product stability, performance, scalability, reliability, and manageability.

Oracle Optimized Solutions are up to 75 percent faster to deploy with low total cost of ownership and have up to 4x faster transactional throughput time to allow users to quickly access, process and analyze data and information so that businesses can quickly respond to changing market and customer demands.

Q. Gartner predicted that by 2020 the digital data will be around 35,000 exabytes which is 44 times more than the data in 2009. What are your product offerings to address the ever-increasing data storage needs of large organizations?

It is true that data is increasing with rapid rates and tackling the challenge of huge data storage in coming years will be an uphill task.

Oracle storage strategy is to ensure that Oracle software runs faster and more efficiently on Oracle storage.

Integrated automatic provisioning and management provides storage performance on demand, and streamlines end-to-end data movement and protection.

Oracle's complete storage product portfolio enables enterprise data centers to address all of their most critical storage requirements. The product portfolio includes:

* Oracle Exadata Storage, engineered for the Oracle Database, provides extreme performance for OLTP, data warehousing and database consolidation with industry leading optimizations including Query offload, Exadata Hybrid Columnar Compression, Exadata Smart Flash Cache, IO Resource Manager, and InfiniBand interconnect.

* Oracle ZFS Storage Appliance, the premier product for Network Attached Storage (NAS) File I/O, offers high-performance, efficient NAS consolidation for Oracle software, test and development and data protection.

Oracle ZFS Storage Appliances offer industry leading efficiency and performance features including efficient snap/clone for test and development and InfiniBand interconnect for fast data protection.

* Pillar Axiom storage, the most recent addition to the Oracle storage portfolio, will be the premier Oracle product for Storage Area Network (SAN) Block I/O. It delivers enterprise SAN consolidation with exceptional performance and capacity scaling, industry-leading efficiency and best-in-class, end-to-end quality of service.

* Oracle StorageTek Tape, engineered for less-frequently accessed archives and data protection, is highly scalable, reliable and available for consolidating data for archive and data protection.

Q. What is Oracle Optimized Solution for Oracle Database? How does it benefit the organization in their data processing needs?

Optimized database systems are critical to the success of businesses and government entities large and small. These systems must be highly available, and downtime must be minimized while cost-effectively optimizing performance and employee productivity.

The union of Oracle and Sun has created one innovative company responsible for all the hardware and software components of a highly available, highly integrated, optimized database system. Oracle provides the technology to keep the database system running despite hardware and software errors, and provides a single source for ongoing services and support.

Oracle Optimized Solution delivers up to 75 percent operational and acquisition cost savings over the competition allowing customers to maximize technology investments.

Only Oracle performs full stack testing of all components of the Optimized Solution using real world workload stress tests with fault injection, performance, scalability and interoperability testing to minimize downtime and to protect data assets to keep it accessible for business continuity and operations.

Oracle Optimized Solutions are up to 75 percent faster to deploy and have up to 4x faster transactional thoroughput time to allow users to quickly access, process and analyze data and information so that businesses can quickly respond to changing market and customer demands.

Q. Many top organizations are moving towards cloud computing to enable their stakeholders' access key real-time information from any location. How is Oracle helping such organizations?

Cloud Computing is a rapid and extensive solution of business at mainstream, medium and small sized corporations as it enables users to connect with the required IT environment without investing a huge amount of money on the deployment of infrastructure.

The popularity of ready on demand access to IT environment is vital for entrepreneurs without procuring expensive equipment and deployment of physical network. Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud are the ideal platforms for consolidating database applications onto private clouds, and lowering hardware and administrative costs.

These are pre-configured and pre-optimized packages of hardware and software engineered to work together and easy to scale in a private cloud environment.

In addition to the technical benefits, customers adopt Oracle Exadata Database Machine and Exalogic Elastic Cloud to mitigate deployment risks.

The Oracle Exalogic's extreme performance, massive scale, and hardware-based application isolation make it the ideal platform for consolidating many existing applications on a single platform. Applications can be migrated unchanged and then run with higher performance and reliability at a cost that can be as much as 60 percent lower than for traditional environments.

Q. How does Oracle Database work when integrated with Oracle Operating Systems and Servers?

Oracle Database benefits enterprises as it increases quality of service, lowers cost, increases value of IT to businesses etc. Benefits of Oracle Database are multiplied when integrated with different technologies as the integration increases quality of service and lowers cost.