Laugfs to venture overseas in energy sector
Laugfs Holdings Limited will focus on consolidating its presence in
Sri Lanka with an aggressive marketing strategy.
The company has many plans for the future. It aims at becoming the
number one energy company in Sri Lanka. Laugfs plans to venture in to
energy sector in countries such as South Africa, Bangladesh and
Cambodia. It already has the presence in Australia, Laugfs Holdings
Limited Managing Director Thilak de Silva told Daily News Business.
"We have taken measures to consolidate our presence in Sri Lanka with
more emphasis on consumer marketing. Laugfs being a true Sri Lankan
brand has been accepted well in the local market.
"We will build on this platform further to expand market base," he
"Laugfs is an accepted brand in the markets in the USA, Europe and
Canada. We will pay special emphasis to become a regional player in the
near future," he said.
Among the diversification plans Laugfs Holdings will enter into the
education sector shortly.
The Group has expansion plans for its all 18 companies. The LMD named
Laugfs as the leader in the emerging brand category of new brigade by
the international brand agency Brand Finance.