Janashakthi feted at CMO Asia Awards

Janashakthi Insurance PLC clinched top honours at the recent second CMO Asia Awards for Excellence in branding and marketing with the "Award for Brand Excellence" in the Banking, Financial Services and Insurance category.

The awards were hosted by the World Brand Congress and were presented amid a large and representative gathering at a ceremony at Suntec, Singapore.

Janashakthi also achieves the singular honour of becoming the only Sri Lankan insurance company to be recognized in this category at the CMO awards which were recently held for the second consecutive year and represented by several countries across Asia spanning from Australia to the Middle East.

It competed alongside global brands such as Adidas, Coca Cola, Emirates, HSBC, Nestle, Nokia, Singapore Airlines, Starbucks, Google, Master Card and Microsoft.

Janashakthi's Marketing Head Paddy Weerasekera hailed this as an endorsement of the company's endeavour in brand building and brand management efforts.

"We attribute this outstanding achievement to our underpinning brand propositions; the unmatched quality of our service and the creation of greater value via constant investment in brand building. The team at Janashakthi is both thrilled and deeply humbled by this recognition where customer-centric deliberations in developing brand and related activations have been appreciated by an international jury consisting of eminent professionals."