Ceylinco Life adjudged Best in Asia for CSR at CMO Asia awards

Ceylinco Life has once again been accorded international recognition for its commitment to the community, with the overall award for ‘Best Corporate Social Responsibility Practices’ at the second CMO Asia Awards for Excellence in Branding and Marketing.

Ceylinco Life was the only Sri Lankan insurance company to win an award at this event, which took place in Singapore on July 22.

“Our commitment to CSR is well established and has been entrenched in our corporate values for many years,” Ceylinco Life’s Managing Director R. Renganathan said.

“Winning awards is not our motivation, but it is encouraging to receive Asia’s best CSR practices award.”

Asia’s Best Brand Awards are judged by the Global Research Cell of the CMO (Chief Marketing Officer) Council based on market dominance, brand longevity, goodwill, customer loyalty and market acceptance.

This is the third prestigious international award Ceylinco Life has received for CSR. In September 2005, the company created history when it won Asia’s first ever Corporate Social Responsibility (CSR) award for the insurance sector at the ninth Asia Insurance Industry Awards.

In 2010, Ceylinco Life won the top award for Social Marketing at the Global Awards for Brand Excellence presented by the World Brand Congress.

Ceylinco Life’s flagship CSR initiative titled ‘A healthy nation’ is a multifaceted portfolio of health-related initiatives that the company has funded for more than eight years consecutively.

Built around the Waidya Hamuwa series of free medical camps conducted by teams of travelling doctors, these initiatives have to date benefitted well over 100,000 people in rural communities.

In addition to its health-related CSR projects, Ceylinco Life is also committed to supporting the development of educational infrastructure for underprivileged schools in rural areas.

This consists principally of building classroom blocks for schools and providing water supply to those in need.

In the 2010 financial year alone, the company spent Rs. 4.1 million for the construction and renovation of classrooms at 11 underprivileged schools in rural areas such as Kahatagasdigiliya, Jaffna, Moneragala and Embilipitiya.