Excellence awards for Brandix Lanka

Brandix Lanka Limited has been recognised as Asia’s ‘Best Brand’ and ‘Best Employer Brand’ winning dual honours at an international forum held in Singapore with the representation of 37 countries in Asia, extending from the Middle East to Australia. Brandix was presented with the awards for ‘Asia’s Best Brand’ by the Chief Marketing Officer (CMO) Council and ‘Asia’s Best Employer Brand’ by the Employer Branding Institute together with the World HRD Congress and the Stars of the Industry Group at the 2011 CMO Asia Awards for Excellence in Branding and Marketing.

Brandix Group Chief People Officer Ishan Dantanarayana and Corporate Communications Head Anuk De Silva with the awards won by Brandix.

The awards ceremony was attended by more than 200 eminent individuals in the region including leaders and senior decision makers in the spheres of marketing, branding and human resources as well as top bureaucrats.

Asia’s Best Brand Awards are judged by the Global Research Cell of the CMO Council - whose members control over US $ 200 billion in marketing spend - based on market dominance, brand longevity, goodwill, customer loyalty and market acceptance. Apart from financial aspects ‘contribution to society’ is also considered for the awards. Brandix’s commitment to reducing its Group-wide processing Carbon Footprint and its employee-friendly practices were cited among the reasons for awarding the Group top honours in the category.

Brandix was conferred Asia’s Best Employer Brand Award — initiated as a celebration of the best talent in Human Resources Development in the region — based on the Group’s strength in HR initiatives.

These practices include, creating a culture of contribution and innovation at work, believing in a continuous journey of excellence in human resource policy and practices by driving a positive organisational health and inculcating values that help to achieve the vision, transformation, being a social employer and developing future leaders.

“Brandix has once again demonstrated that its HR practices match the best global standards and are fully aligned with business strategy,” Brandix Group CPO Ishan Dantanarayana said.

“The Best Brand Award reflects the Group’s success in developing a mature brand across multiple industries, not just the apparel sector.”

For the Best Brand award category, Brandix was in the company of other elite brands such as Adidas, Coca Cola, Emirates, Fonterra Brands, General Electric, Hewlett Packard, Nestle, Nokia, A.S. Watson Group, Doha Bank, HSBC, MediaCorp, Starbucks, Telstra Corporation, Thai Airways, Procter & Gamble and MasterCard.