SLI upgrades customer care call centre

Sanjeevi JAYASURIYA

Sri Lanka Insurance (SLI) re-launched its upgraded Customer Care Call Centre with modern communication technology yesterday.

This centre will be managed by SLI staff and will be a toll free service. It is now geared to handle all insurance related queries promptly and efficiently. SLI also re-launched the company website with increased interactive features.

The country’s insurance industry has a positive growth and Sri Lanka Insurance (SLI) will focus to capture significant share of insurance business.

As the market leader in the general insurance segment, SLI will position itself to regain as the major player in the industry in both life and general.

For this, it plans to improve the service quality and customer relationship in a bid to capture the market, Sri Lanka Insurance Managing Director and CEO Mohan de Alwis said.

SLI will launch an investment related new product for the life insurance segment by end of this year. This will enhance the customer value and would attract new business.

The company recorded an excellent growth for the first quarter and expect this trend to continue, he said.

Commenting on the customer choice in selecting private sector, insurers over the public sector de Alwis said it is all about the customer perception.

“We need to provide a high level of service meeting customer expectations to attract potential customers,” he said. The service of SLI is spread across the country with 120 branches. It has an asset base of Rs 88 billion, a life insurance fund of over Rs 49.5 billion and over 6,000 life policies in force.