ADVERTORIAL

Nature’s Secret’s 10th anniversary

Sanjeevi JAYASURIYA

Nature’s Beauty Creations Limited, the producers of Nature’s Secrets brand and the largest and leading cosmetics manufacturer in Sri Lanka celebrated its 10th anniversary by offering 100 beauty culture scholarships worth Rs 10 million.

The scholarships awarded will boost the local beauty care industry while elevating its professional beauticians to global standards. Through this national scheme with an equitable spread across the country, Nature’s Secrets aspires to produce capable and productive beauticians who exhibit determination, skills and the desire to succeed and win the world as “Sri Lankans” in the field of beauty culture, Nature’s Beauty Creations Limited Chairman Samantha Kumarasinghe said.

In making this venture a reality, Nature’s Secrets entered into a MOU with International Academy of Beauticians (IAB), a wholly owned Sri Lankan entity headed by Deepika Gunasekera and Hasini Gunasekera. The IBA will be the beauty academy for Nature’s Secrets.

Nature’s Secrets is already registered in more than 40 countries around the world and have their own offices in Asia and Eastern Europe.

They have also established Sri Lanka’s first privately owned plant research centre and tissue culture laboratory which has achieved national and international recognition. It has signed collaborative research agreements with the world’s leading research institutes such as US National Centre for Natural Products Research at the University of Mississippi, University of Florence in Italy and the Institute of Fundamental studies in Sri Lanka.

The awarding of 100 scholarships is yet another pioneering move by Nature’s Secrets to equip Sri Lankan beauticians with internationally accredited and recognized qualifications in the field of beauty culture.

Over 100,000 beauticians and cosmetologists representing all ethnic groups across the country applied for this biggest CSR activity in the beauty culture industry.

The scholarship will be awarded in two stages to professionals presently engaged in the industry. At the end of the course, successful students will be awarded with the internationally recognized NVQ 4 certificate along with a certificate offered by IBA which will open new vistas for the local beauticians in a global working environment.

Parachute Advanced available in Sri Lanka

Parachute Advanced, the extremely popular hair oil brand is now available in Sri Lanka. Parachute Advanced is the leading Hair Care & Nourishment brand in countries such as India, Bangladesh, Middle East, Malaysia etc and is available in more than 25 countries across the world.

The brand, now available in Sri Lanka, is manufactured and marketed by Marico Ltd. During 2010-11, Marico recorded a turnover of USD 695 Million. Marico’s portfolio of brands include Parachute, Saffola, Hair & Care, Nihar, Mediker, Revive, HairCode, Fiancee, Caivil and Code 10.

Marico’s flagship product, Parachute Advanced Jasmine, has been designed as a hair oil that gives the consumer the ideal blend of nourishment and sensorials, delivered through a completely non-sticky format and with a lingering fragrance. It has the goodness of pure coconut oil and the essence of fragrant jasmine. It is a light oil that can be used everyday that leaves the hair nourished, yet fragrant and free-flowing.

Traditional hair oils, while delivering nourishment, left hair feeling sticky and smelly. With the evolution of style and fashion, social sanction for oily hair was rapidly on the wane. Research among hair oil users indicated a strong level of dissatisfaction with the odour and stickiness after using traditional hair oils.

Addressing these needs Parachute Advanced hair oil is specially made for women who are aware of the benefits of using coconut hair oil and the role it plays in maintaining her hair healthy and well nourished. It is also lighter than other coconut based hair oils, which makes it ideal for the young, appearance conscious consumer.

The Parachute Advanced range of hair oils are imported and marketed in Sri Lanka by Ceylon & Foreign Trades PLC, a member of the Adam Group of Companies, who are leading importer, exporters and manufacturers, with a worldwide reach. Other brands marketed and distributed by Ceylon & Foreign Trades PLC includes ARS which is Japans No 1 pesticide brand and AQUAWIPE the leading brand of wet wipes in Sri Lanka.

Memory Technologies marks 13 years

IT Memory Technologies (Pvt) Ltd., has grown the size of its business tenfold, achieving solid year-on-year growth throughout its existence.

Commencing operations on July 1, 1998 as an authorized distributor for the globally-renowned Silicon Valley brand ‘Kingston,’ the company has kept pace with the growth in the use of computers in the country and has established itself as the leading supplier of memory products to the IT market in Sri Lanka.

Its products have evolved exponentially from Random Access Memory (RAM) chips of 128mb to today’s DDR3 RAM chips of up to 4GB; USB flash drives of 256MB that have progressed to data travellers of 256GB; MicroSD memory cards of 1GB that have been replaced by High Capacity versions of 32GB and the portfolio has expanded with new products like the latest NAND flash SSD now solid state hard disks from Kingston.