Neo@Ogilvy launched here
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Phoenix Ogilvy Chairman Irvin Weerackody
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“Social media have revolutionized the way we interact with people,
and everything has become accessible with a mere click.
In emerging markets such as Sri Lanka, digital and social media
provide opportunities for massive business growth” Neo@Ogilvy Asia
Pacific, President Susana Tsui, said. Making a presentation to the
business community at the Cinnamon Lakeside last Wednesday and the
get-together with the business community were to mark the inauguration
of Neo@Ogilvy in Sri Lanka last month.
Phoenix Ogilvy Chairman Irvin Weerackody said, “the setting up of
Neo@Ogilvy was a positive outcome of understanding and learning the
power of digital and social media and also our belief that society’s
need to embrace more openness to progress and the role that social media
can play to bring about this openness was another factor.”
Speaking further he said, “Social media is word of mouth in a highly
sophisticated technical garb. Social media empower people to share word
of mouth about products, services, issues, problems and ideologies in
ways more powerful than traditional media. In shaping and moulding
public opinion, digital and social media have proved extremely
powerful,” he said.
Speaking further Tsui remarked, “For the past 5 years, Neo@Ogilvy has
built a vast global digital media network to predominately service our
global clients.
In our next stage of development, growth in the Neo@Ogilvy network is
very much dependent on local clients in new and developing markets.
This is in line with global trends of the rise of emerging markets.
Sri Lanka is one of these markets where we anticipate explosive growth
in digital in the near future. |
