ODEL shortlisted at 2011 Global Fashion Awards

Sri Lanka's top fashion retailer recognized among world's best in 'Outstanding Customer Experience' category

Sri Lanka's top fashion retailer ODEL has been shortlisted as a finalist at the 2011 Global Fashion Awards in New York, placing the home-grown brand in the company of iconic retailers of the calibre of Harrods, Macy's and LL Bean. Honouring fashion's most innovative and inspirational businesses and individuals, the WGSN Global Fashion Awards 2011 attracted entries from diverse countries such as the USA, the UK, Israel, China, Norway, Australia, Japan, India, France, Mexico, Brazil, Italy, Sweden, Spain and Hong Kong. ODEL is one of 11 finalists in the category 'Outstanding Customer Experience' chosen by WGSN (Worth Global Style Network) from several hundred entries from names that represent the who's who of global fashion.

"Being shortlisted for any category at the fashion world's apex awards is a big achievement for us, but we are doubly pleased to be in the Outstanding Customer Experience category because that is precisely what all of us at ODEL strive to improve each day," the company's founder and CEO Otara Gunewardene said.

"To be in a select group that includes iconic department stores such as Harrods and Macy's is an honour," he said. The 11 shortlisted names for the 'Outstanding Customer Experience' award are AlphaOne, Amritsar, Harrods, HoltRenfrew, Liberty, LL Bean, Macy's (Backstage Pass) JWT New York, my- wardrobe.com, ODEL, Santa Eulalia and Zappos.

The 2011 Global Fashion awards are to be presented on October 20 at the Gotham Hall in New York.