Attracting buyers with Buyer Focused Sales Velocity
System:
Up your bottom line in weeks
Is your sales cycle lacking velocity and are you missing these
ingredients?
Buyers have a system that gives them control over sales people. To
prove it, who is qualifying and rejecting who? Who should be doing the
qualifying and rejecting? Do you have a system to increase the velocity
of your sales and put you in control of your profession? If not you are
out of control!
Consider the Buyer Focused Velocity Selling System to be put you in
control and to Up your Bottom line in weeks, not months. A sales process
that is as simple as ABC, with a shot of double D.
A. You cannot build anything without a solid foundation and the same
applies to the sales process. The A in the Velocity Selling System is
for Attitude the foundation of all successful sales people. Without a
positive attitude and belief in you, there is no foundation upon which
to build a successful organization, or winning products and services or
benefit from market growth.
Sales professionals need a sales process to reflect, confirm and take
hold of their attitude. A sales process is realizing you have the
ability to turn your proletarian attitude into a millionaire's attitude.
A sales process assists in overcoming fear and dealing with rejection.
As part of the essential sales process, a millionaire's attitude will
help increase productivity and save time and money.
Sales professionals need a sales process that will reflect an owner's
mentality and will uphold the organization's mission statement, endorse
the products and services and provide clear direction for team members.
Sale professionals need a sales process to reflect, confirm and take
hold of their attitude toward the market. A well thought out sales
process will reveal how they are perceived while profiling the ideal
prospect. A sales process allows a complete understanding of the
competition and a compassionate attitude.
B. Sales professionals should have a sales process based upon an
optimistic, positive attitude; however, such an attitude is not enough
to guarantee long-term sales success. You need goals and an action plan
to get you where you want to go.
The B in the Velocity Selling System is for Behaviour the daily
actions required to accomplish goals.
A sales process which includes personal and organizational goals also
requires attuned behaviours. A sales process involves market targeting.
There is no motivation, no ownership mentality and no drive to go the
extra mile if a sales process disregards goals and behaviours.
Sales professionals need a sales process to study the relationship
between consistent, positive behaviours and success.
The first step is learning this on a personal level. Sales
professionals call for a sales process to identify and develop personal
goals.
They need a sales process to develop an action plan based on the
reason they come to work everyday.
Sales professionals also require a sales process to track equivalent
procedures, to increase goals, to expand action plans and to acquire
behaviours for organizational objectives. A progressive sales process
will consistently improve upon time management skills.
Sales professionals could do with a sales process to be familiar with
how to target their sales efforts through the 80/20 rule. A sales
process will implement the ABC target model while obtaining pertinent
industry, organizational and client information. You now have the right
attitude towards yourself, your organization and your buyer. You have
person go a Is and are self-motivated, knowing why you are going to
work. You have work goals, an owner's mentality and manage your paytime
and no paytime activities.
You have created a personal marketing plan and you know how to get
the best return on time invested in your prospecting and have your gain,
retain and regain strategies in place.
Now you are ready to go face your prospects
C. Traditional sales training has placed all its efforts on sales
techniques. In this Buyer Focused sales approach the C in the Velocity
Selling System is for Competency the capability of following a sales
results process utilizing appropriate sales competencies to build and
maintain long-term relationships.
There are no meaningful sales results and valuable time is wasted
without the implementation of a sales results process and without sales
competencies.
The Velocity Selling System is simple. In order to build a long-term
relationship, one must first establish a strong rapport. Sales
professionals need to learn about the relationship selling model, the
components of the rapport pie and how to build rapport in the first 30
seconds of meeting.
Following the Velocity Selling System you will know that once rapport
has been established, relevant questions can then be asked. Sales
professionals must discover why questions are so important, the type of
questions that should be asked and how to respond to questions from the
prospect or client without giving free consulting.
Sales professionals who follow the Velocity Selling System know the
right questions to ask and the importance of listening carefully to the
answers, and how to question those answers to help the prospect discover
their real emotional needs.
The sales process incorporates learning how to qualify opportunities
by setting parameters, uncovering buying motivators, financial
capabilities, decision-making processes and summarizing prior to making
a proposal or presentation. This step in the sales process is referred
to here as a prescription.
Sales professionals utilize the Velocity Selling System to prescribe
solutions specific to the customer's requirements.
This sales process engages and empowers the buyer to buy while
allowing you to retain the buyer, to keep competitors out and to build
up the account to its maximum potential.
Once the prospect has purchased the solution, the sales professionals
who abide by the Velocity Selling System will know how to maintain the
relationship, develop the account for more business and obtain new
prospect introductions and referrals.
We have discussed the Disciplines of Attracting, Engaging and
Empowering Buyers with the Buyer Focused Sales Velocity System, but to
Up Your Bottom Line in Weeks, not Months, you need the final component
the Double D. Your Daily Disciplines.
DD. It is taking those long range goals, dreams and desires and
breaking them down to years, years to quarters, quarters to months,
months to weeks and weeks to simple little daily disciplines and then
doing what you have to do even when you don't want to do it.
Daily Discipline is the key. It is respecting a commitment to the
most important person in the world. Doing what you have to do, even when
you do not want to do it.
Then it is to recognize and reward that discipline, so that it gets
repeated, as any behaviour that gets rewarded gets repeated. However in
this case the behaviours, your daily disciplines, are timely, effective,
appropriate, productive, proactive, focused and action-oriented towards
your bottom line.
Take action today and Learn How to Execute the Disciplines of
Attracting, Engaging and Empowering the Buyer Focused Sales Velocity
System.
Bob Urichuck
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