ADVERTORIAL

Unilever JWT partnership wins at SLIM Nielsen

Unilever Sri Lanka (USL) is a multinational organization with strong roots of over 70 years in the country. Flaunting a product portfolio of 26 brands, Unilever is probably the only organization that holds the honour of serving every Sri Lanka in some way with anyone of its products every single day.

Team JWT and Unilever receiving the award for SLIM-Nielsen Peoples Most Popular Advertisement of the Year in the North and the East - Lux

Demonstrating its impact on millions of Sri Lankan consumers, USL triumphed at SLIM Nielsen Peoples Awards held recently with six awards. Laojee and Lux were two of the victorious brands of USL that are managed by JWT Colombo. Brands are built over a period of time creating and re-creating cultural bonds. To stay on top, it needs to continuously refresh itself and be in tune with the varying dynamism of the consumer. It's important for the organization and the communications partner to identify when further aspiration is required for their brands. And this aspiration comes from the perfection of a partnership which is not demandable but rather a creation over time.

Laojee, the number one branded tea beverage in the country is also famous as the 'brew that bonds'.

Well-known for its ability to connect people, cultures and communities with its perfect cup of tea, Laojee distinguishes itself from the rest by serving the best Kahata, Pata and Rasaya. The People confirmed their love for Laojee by voting it as SLIM-Nielsen Peoples Hot Beverage Brand of the Year 2011.

With a rich heritage of over 75 years, Lux fulfils the beauty aspirations of women across the country.

Winning the award for SLIM-Nielsen Peoples Most Popular Advertisement of the Year in the North and the East, is a true testimony of the brands proposition of 'beauty'.

Lux was also nominated for the SLIM Nielsen Popular Brand in the North and the East category.

Brisk sales for Havelock City

Havelock City launched the sale of its phase two residential apartments in early February this year, following the success of the phase one apartments which are already in occupation. "Sales of apartments have been very encouraging and we have already sold 25 percent of the apartments," said Havelock City Senior Sales Manager Nirupa Peiris. The current economic boom and political stability in the country has helped in interest shown towards the project by a strong overseas clientele along with the local buyers.

Havelock City project

Phase two comprises two more towers, Layard's and Davidson with a total of 225 apartments. The two towers with 22 levels each, promises stunning views of the city and the sea on completion, and will include a combination of two, three and four bedroom apartments as well as Penthouses.

The entire Havelock City project on completion will have a six-acre elevated roof garden and a Clubhouse surrounded by eight residential towers. The Clubhouse will be one of the largest in the country, with 38,000 sq. ft. of built up space providing a range of recreation and leisure facilities. The garden itself will be one of the largest of its kind in South Asia and a singular attraction of this development, virtually bringing a "park" to the doorstep of the residents of Havelock City. In addition to the Clubhouse, Havelock City will also have the country's largest and most modern shopping mall with two large office towers. This comprehensive high quality, well designed mixed development delivering exceptional value for its customers, will be a forerunner in Sri Lanka.

Havelock City is able to develop this unique concept of a 'city within a city' due to the availability of the single, large, unencumbered land parcel of 18 acres within a largely populated suburb of Colombo. The development is a joint venture project between Overseas Realty (Ceylon) PLC and the Bank of Ceylon, where the Bank of Ceylon's equity contribution to the project was the 13 acre freehold land it owned. This site, valued at market, was matched by Overseas Realty bringing in project funding in the form of foreign investment, together with their extensive expertise in real estate development in the Asian region and China. The additional land of five acres for the project was purchased directly by the Company.