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Ads of products on electronic media :
Price display compulsory
Irangika Range
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Minister Johnston Fernando
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The Government has made compulsory the displaying of prices products
that are promoted or advertised through the print or electronic media
with effect from yesterday.
Co-operatives and Internal Trade Minister Johnston Fernando told the
Daily News that the Consumer Affairs Authority (CAA) issued the relevant
Gazette notification on displaying the prices of products in
advertisements, telecast or broadcasting through the media yesterday.
Therefore, displaying prices of products which are advertised through
television, radio, print, Internet or any other media is compulsory from
today," the Minister said.
The Government has brought new laws to prevent advertising of
products without displaying their prices to provide more transparency
which will be beneficial to consumers, traders, and manufactures. The
people become more knowledgeable about prices of products when the
relevant prices are displaced on goods.
Therefore traders, are unable to deceive consumers furthermore.
"We provided a one month's grace period for Advertising Companies
following their requests to overcome several practical problems
pertaining to the new laws even though the new regulations were due to
the implement from last month,the Minister said.
Minister Fernando further said that stern action will be taken
against traders who sell goods to consumers without price tags. |
