ADVERTORIAL

Triad’s ‘Essence’ for SLTPB wins Gold

PATA 2011:

Out of 223 entries received from 102 various organizations and individuals worldwide, Triad’s travel poster created for Sri Lanka Tourism Promotions Bureau (SLTPB) was the winner of the Gold Award in the Marketing Media category at the Pacific Asia Travel Awards (PATA) of 2011.

The award winning entry ‘Essence’ was designed among seven other segments which all together visualizes eight wonderful experiences of the island of Sri Lanka - namely pristine, heritage, bliss, thrills, festivities, scenic beauty and wild life - all as a part of promoting Refreshingly Sri Lanka - Visit 2011, Sri Lanka Tourism’s Marketing Campaign for 2011.

“Born from an insight that the Sri Lankan smile is a national treasure that the people of our nation our most well-known for, we chose three young children who belong to the three major races of our country to represent the true friendliness, hospitality and authenticity of the hearts of our Sri Lankan people - thereby creating a picture which speaks of the true ‘essence’ which is unique in many ways to our culture,’ said Triad Creative Director Charith de Silva who led the team that designed the award winning campaign.

SLTPB Chairman Dr Nalaka Godahewa said, “In their (PATA) congratulatory note to us it was mentioned that the judges were most impressed with the quality and the overall high standard of our entry “Essence” in this category, and hence voted for “Gold” out of 223 entries received from 102 various organizations and individuals worldwide.

It is indeed a remarkable milestone for us as well as Triad, as it gives us immense pleasure to see that our joint efforts have gained international recognition.

We congratulate the team at Triad in this effort and we look forward to gaining their contribution towards placing Sri Lanka on the world map.”

Triad COO Sarva Ameresekera said, ‘Triad has always been a firm believer of strategically focused, effective creative ideas, with strong insights, which has to-date helped us to differentiate the brands we handle from competition. This win only adds to our strong and long-standing reputation and reconfirms our creative supremacy in the industry.’

He said that the win at PATA this year further adds to Triad’s confidence and gives them the courage to take their work to many international awards shows which judge creative excellence.

‘We are deeply committed to our credo ‘Sri Lanka Can’ and are proud to share this success with our clients - who are an extension of our agency and our valued partners in the brand building process. We congratulate the SLTPB on this win and we look forward to continuously working together to take Sri Lanka to greater heights, he said.

For the agency, this recognition is the latest in numerous prestigious advertising industry awards that Triad has continued to bag over the years and the team now eagerly looks forward to meeting the challenges of 2011, retaining their leadership while offering brand centric, consumer driven, locally relevant communication ideas. Winning this international award endorses Triad’s commitment to be an inspiration to local agencies that are committed to raise the bar of communication excellence in Sri Lanka.

AA signs MoU with Asian Alliance

The Automobile Association of Ceylon (AA) and the Asian Alliance Insurance (AAI) entered into an MoU to serve the Insurance needs of the AA members recently. Established in 1904, AA is renowned as the voice of the Sri Lankan motorists. The AA was adjudged winner in the National Business Excellence Awards 2010 conducted by the National Chamber of Commerce.

Asian Alliance Insurance commenced operations in December 1999.

AAI caters to growing, elite clientèle that consists of corporate and individual clients; operates through a network of 22 Regional Distribution Offices located strategically island wide.

AAI has entered into a strategic partnership with the AA with the objective of enhancing the benefits to the Sri Lankan motorists in numerous ways. This tie-up will also benefit the Asian Alliance motor insurance policyholders who will be offered a 24 hour roadside breakdown service, towing facilities and host of other services by the AA for a nominal fee.

Small and medium scale financial facilities:

MBSL launches Siyath Saviya

Merchant Bank of Sri Lanka Plc. (MBSL) introduced small and medium scale financial facilities in the name Siyath Saviya recently.

Merchant Bank of Sri Lanka Chairman M R Shah said this system of financial facilities may be referred to as an attempt for the upliftment of the living standard of the rural people away from the traditional system of carrying on business, on a special request made by the President.

In the provision of small and medium scale financial facilities, the Finance Agricultural Credit Services (FAC) acted in collaboration with the Merchant Bank of Sri Lanka and the wide branch network of TACS was made use of for this purpose.

A memorandum of understanding entered into between these two institutions, on the initiation of Merchant Bank of Sri Lanka Plc. Chairman M R Shah and the Finance Agricultural Credit Services Chief Executive Officer K A S Jayatissa was exchanged in the village of Kudagalenbindunuwewa in the Provincial Division of Galbindunuwewa.

The high ranking officials of both the aforesaid institutions participated at the function and Rev Dodampahala Rahula Thera delivered a special sermon at this function.

On that day special financial facilities were granted to villagers living around Galenbindunuwewa for planting around 11,000 coconut plants and other subsidiary crops, in commemoration of the assumption of office for the second term of the President.

M R Shah addressing the beneficiaries of the financial facilities and the rest of the people who were present at the function, said that the objective of his bank was to extend this system of granting financial facilities to other rural areas in Sri Lanka, and thereby it was the objective of his bank to make better the economy of a large number of persons of the low income category.

Noyon Lanka wins OHSAS 18001 certification

Health and safety management system:

S G S Lanka (Pvt) Company presented OHSAS 18001 International Quality Certificate to Noyon Lanka (Pvt) Company in the Biyagama Free Trade Zone for their health and safety management system.

OHSAS 18001 is an international occupational health and safety management system specification which enables organizations to control their health and safety risks and improve their performance. OHSAS was created via a concerted effort from a number of worlds leading standards bodies.

In early 2010 after carefully implementing and adhering to the OHSAS Standards and Guidelines, Noyon requested for an OHSAS through SGS Lanka. Noyon Lanka Manufactures fashion lace.

‘Cricket Fever’ at Alpha Orient Lanka Duty Free

Alpha Orient Lanka Limited, a member of the world’s number one travel retailer as well as the leading duty free merchant at the Bandaranaike International Airport (BIA) commenced another mega promotion, ‘Cricket Fever 2011’ on February 1, to coincide with the cricket World Cup. The cricket campaign was inaugurated under the patronage of Airport and Aviation Services (Sri Lanka) Limited Deputy Chairman Kamal Ratwatte.

Customers who spend US $ 50 on selected products at arrival or departure duty free shops at the Bandaranaike International Airport will stand a chance to win daily and weekly prizes.

As the promotion continues for eight weeks, weekly winners will be selected through tear-off cards. Each weekly winner and their chosen travel partner will enjoy a helicopter ride from Colombo to Dambulla with all inclusive stay at Amaya Lake with fine dining and an opportunity to catch the live excitement of Cricket World Cup Finals on giant screen. More than 5,000 winners will win Sri Lanka Cricket T-shirts, caps and other cricket merchandise as part of this promotion.

Alpha Orient Lanka Limited CEO Dimantha Kinigama said, ‘Alpha Orient Lanka will add cricket excitement and inculcate a sense of patriotism among Sri Lankan passengers during the next two months. The wider audience of tourists visiting from cricketing nations will also relate to the “Cricket Fever” campaign. This promotion offers the customer a chance to win novel cricketing gifts and the grand prize, a chance to watch the finals in style with once in a lifetime experience - a Helicopter ride’.

Alpha Orient Lanka shops at the BIA’s first entry and last exit points have been decorated with national flags, player cut-outs and other related cricketing memorabilia giving newcomers their first feel for the buzzing cricketing atmosphere that awaits them. The ‘Cricket Fever’ will start the moment visitors step into the BIA.

Rainco diversifies

Rainco Pvt limited (manufacturers of umbrellas), in recent years have diversified their business portfolio into outdoor living accessories, indoor outdoor blinds, shade structures and outdoor wood protection paints, thus expanding their existing business into promoting the concept of outdoor living. Traditionally, a family owned business, synonymous with stability and reliability, the company is moving forward aggressively into new areas with a focus on innovation and progression.

Yet another company under the Rainco umbrella, namely Light and Shade, recently rebranded themselves with a view to catering to the ever increasing demand for superior quality blinds and shade structures that are fast taking the place of traditional curtains and sheet metal tents; both in the domestic as well as corporate segments. The blinds division is branded as Light and Shade ‘Window Ware’, while the canopy division has been branded as ‘Shade Systems’.

Now a fully-fledged indoor and outdoor blinds manufacturer, Light and Shade is re-shaping its image and portfolio to present customers with a wide range of “window ware” products to suit varying locations and ambiances at prices that accommodate a variety of budgets.

“We are able to do this purely due to the reputation we have built up for an innovative and quality product lineup, and service standards known for speed, efficiency and fine finishes”, said Fausz.

Citing continuous innovation and the use of quality components as the prime reason for their success, Operations Head, Irshad Akthar said that having entered the local market as the pioneers in introducing bamboo blinds, they are currently the only manufacturer of timber venetian blinds in both Sri Lanka as well as the Maldives. Rain and wind sensors for remote controlled motorized awnings which are able to retract and close at the hint of rain and high winds are yet another innovation available from Light and Shade.

Light and Shade will showcase their products at the Architect’s Exhibition scheduled to be held from February 23 - 27 at the BMICH, with a total of seven stalls where their entire product range will be on display.

Hightech ad for mobitel

After

Before

Crowd-simulation and other special effects were used extensively in the production of the Mobitel Smart5 TV commercial. This was the first time such techniques were used in a locally produced Sri Lankan commercial.

The image on the left shows a group of about 60 people holding Mobitel Smart5 placards, on a meadow.

The image on the right shows the same group of people increased a thousand-fold, by digitally adding hundreds of people holding similar placards to the scene. The background, too, has been altered to look like a picturesque mountain range.