Lankan companies featured in textbook
Dilmah, Odel brands marketing success stories in
Kotler's Principles of Marketing:
It is a benchmark achieved in marketing management and marketing
education of Sri Lanka. Dilmah and Odel are included as successful
marketing stories from Sri Lanka in the 13th Edition of Principles of
Marketing (A South Asian Perspective) by Philip Kotler.
Kotler regarded as the Guru of marketing, is the International
Marketing Professor at the Kellogg Graduate School of Management in the
United States.
His books such as Marketing Management and Principles of Marketing
are the most widely used textbooks in marketing management courses at
undergraduate and postgraduate programs all over the world.The 13th
Edition of Principles of Marketing (A South Asian Perspective) is
co-authored by Prof.
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The front page of Principles of
Marketing (A South Asian Perspective) |
Gary Amstrong of North Carolina University, Prof Prafulla Y Agnihotri
of Indian Institute of Management Calcutta and Prof Ehsan ul Haque of
Lahore University of Management Sciences.
The textbook will be the main reference for most of MBA and
undergraduate programs in business schools and Universities in South
Asia and also for the students from the other parts of the world who
will be studying the courses relevant to marketing in South Asia. It is
a first time ever that two Sri Lankan companies are featured in the
book. Dilmah and Odel of Sri Lanka along with success marketing stories
from India and Pakistan are featured with typical global success
companies such as P&G, GE, Apple and Toyota. This will not only improve
the image of two brands but also enhance the overall reputation of
marketing management of Sri Lankan companies in the global context.
Chaminda Hettiarachchi, a lecturer and a researcher of South Asian
management studies based in Sri Lanka is the contributor of the Sri
Lankan case studies in the book. Chaminda said, "I am glad to have
collaborated with Kotler and the co-authors to publish Sri Lankan
marketing success for the book.
I also like to thank the management of Odel and Dilmah for sharing
their stories. This is not only an achievement for Odel and Dilmah
alone.
The entire country can be glad of our marketing management success in
the global arena.
We have considered several cases from Sri Lanka for the book however;
only the above two companies could make it along with other successful
stories from India and Pakistan. I am looking to study about some more
business cases for next edition".
The online Review of the book is available at,
http://www.pearsoned.co.in/Web/books/9788131731017_Principles-of-Marketing_Philip-Kotler.aspx
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