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Dairy farming projects to increase milk production

Fresh Milk Dairies has come out with a plan to supplement the Government's plans to develop the agriculture based industry and make Sri Lanka self- sufficient in food based products.

Fresh Milk Dairies says the first step towards modernization to fulfil the need is the requirement to add a new breed of milch cows numbering to over 400,000 (four hundred thousand) to produce liquid milk and at the same time to plan well to produce livestock feed with a "total mix ration". ( t m r )

Fresh Milk Dairies announced its proposed plans to local and foreign investors to establish modern dairy farms around Sri Lanka, which is the best lucrative market. Fresh Milk Dairies get involved in setting up turn key projects as a service provider to set up small, medium and large modern dairy farms ranging from the initial investment from Rs 10 million up to Rs 300 million as per your budget and extent of your land.

This will be a complete in house production from production of livestock feed, milking cattle, breeding, milk production, management training, modernization techniques and up to market your product under your own brand name. The company assures returns for investment within a period of 15 months.

Fresh Milk Dairies has teamed up with the best professionals in this field of modern dairy farming industry, who have the best experience working around the world in the most sophisticated modern farms like Al-shafi, Al- marai and in the New Zealand farm.

To start such projects the enterprise requires neglected, underutilized, abandoned, underdeveloped lands as there are many lands available in every province not developed for decades.

This can be utilized and taken for better use.

These projects are very needy and top priority for Sri Lanka to fill the current shortage of liquid milk production. Investors must look into this project with interest as this will have a great impact in the future of importing milk products which day-by-day there is a food shortage in the world and price hike of milk products in the world market.

Taking into consideration the full economic review of the dairy industry in Sri Lanka this will be the right time to invest and get the best resources out without any further delay.

With the Government and the Ministries willing to cooperate to such projects of national interests this is the ideal time to start and set goals for the modern future in the dairy industry.

MindStar gets Best Reality Show

DFCC MindStar - the groundbreaking reality TV Quiz show produced by DFCC bank was recently recognized as the best reality TV show at the 2010 Asian Mass Media Awards.

The Asian Mass Media Awards were organized by the Sri Lanka Mass Media Foundation.

Award winners included media personnel from Sri Lanka as well as countries such as India, Malaysia, Japan and China. This was the first award show of its kind to honour excellence in Mass Media Communication and the Foundation hopes to take Sri Lanka to the world by organizing The World Mass Media Awards in Malaysia next year.

DFCC MindStar began its broadcast run on Independent Television Network in May 2010 and quickly garnered a keen following from viewers islandwide.

Presented by Ravindra Randeniya, the show is well distinguished by its unique presentation style coupled with world class production standards, presenting wholesome family entertainment to Sri Lankans looking for quality programing, especially in the reality show arena. DFCC Bank, which conceptualized and produced the program, ventured into the television medium breaking the traditional approach to financial services advertising. Reality shows have become an important feature in entertainment for Sri Lankan TV audiences. “We were trying to bring out an exceptional program that delivered education through entertainment.

To be recognized for our contribution in the process of reworking the reality TV landscape is immensely satisfying, said DFCC Bank Corporate Communications Vice President Rosheeni Wijesekara.

DFCC MindStar aired on ITN every Saturday at 9 pm.

PremierPR launches website

PremierPR the Public Relations (PR) agency with a difference launched its website recently to enhance its online presence.

The website - www.premierprsrilanka.com - is user friendly and simple to navigate, providing a profile of PremierPR including the services that it offers, portfolio of clients and their PR campaigns.

PremierPR was launched in 2006 and has been in existence for more than five years specializing in Public Relations which is a popular marketing tool in Integrated Marketing Communications (IMC).

The company has the resources and expertise to deliver cutting-edge PR solutions in an ever-changing marketing environment.

The agency’s cutting edge solutions in the PR sphere helps corporates to create awareness, stimulate sales, facilitate communication and build relationships between consumers and companies and brands through Marketing Public Relations (MPR).

Public relations is unique in its great versatility, aptitude for drama and its capacity to break through the information clutter and capture attention and interest of the target market.

PremierPR is headed by Deepika Gunasekera, a reputed marketing communication consultant - who has hands-on experience spanning over 15 years in marketing, brand management, advertising and public relations in multinationals and bluechip companies. She holds a degree in Mass Communication, Philosophy and French from the Kelaniya University.

Mobitel introduces new Mobitel Double Bonanza

With the launch of ‘Mobitel Double Bonanza’, Mobitel now extends its SMART Recharge Bonanza scheme to the post-paid community.

Stemming from the success of the SMART Recharge Bonanza for pre paid customers, the scheme has now been opened to post paid and broadband customers including pre paid customers of the Mobitel family until December 2011.

The ‘SMART Recharge Bonanza’ scheme bears testimony to Mobitel’s commitment in serving their valued customers.

The competition since its launch in October 2009 has journeyed across the country to deliver ‘Suzuki Maruti Alto Sportz’ cars to the lucky winners, empowering the lives of many, the draw also offers its customers laptops and high speed internet dongles keeping in line with its vision of ‘leading Sri Lanka towards an info-com and knowledge rich society’.

Mobitel Double Bonanza offers 24 Suzuki Maruti Alto K10 cars which can be won monthly and 105 Asus Laptops with 3.5G high speed internet dongles to be won weekly throughout 2011. Here is how the competition works:

For every accumulated Rs 200 in recharge or reload value SMART pre paid customers stands one draw chance at the monthly draw. If the total recharge or reload is Rs 200 in a week a SMART pre paid user stands one draw chance at the weekly draw.

For every Rs 200 in monthly bill value Upahara, Broadband and all post paid customers stand a chance to win a car every month and laptops with 3.5G dongles. However, in order to get qualified for the draw monthly bills of the post paid customers need to be settled in full on or before the payment due date.

Customers will be able to find out their winning chances by dialling #151#. However, in order to qualify for the competition, the Mobitel number has to be registered in compliance with the Mobitel subscriber registration policy.

Registration status can be checked by dialling #132#.

Winners will be notified by Mobitel via Mobitel customer care hotline number 071 27 55 777 and in writing via post. Mobitel will not charge any additional fees when presenting prizes to the winner.

Sri Lanka Telecom Mobitel CEO Suren J Amarasekera said they hope to serve customers better in all endeavours.

New houses for estate families

Balangoda Estate, an estate of Balangoda Plantations PLC, in the Ratnapura district says its welfare investments have resulted in a better quality of life for 653 families living in the estate.

The 631 hectare Balangoda Estate is home to over 3,000 men, women and children with 972 of these men and women working in the estate itself. The estate also has around six active trade unions. The estate management says its welfare investment has increased steadily over the years.

“By 2009 we built around 300 new houses for estate families with government financial assistance. In addition to that, up to October 2010, we spent over Rs 2.4 million on welfare facilities. These include medical and transport facilities for patients, sports facilities, free feeding programs and repairs to housing, toilets and water lines. The welfare expenditure this year is already more than Rs 400,000 above that of 2009,” Balangoda Estate Superintendent Roshan Liyanage told the journalists.

The estate says its welfare measures are provided irrespective of whether estate families work in the estate, or not.

Balangoda Estate also has a hospital, which is managed by the government and provides free medicine.

The hospital has two fulltime doctors and a dentist. The estate pays the monthly salaries of a midwife and a welfare officer, and maintains an ambulance.

The estate creches take in preschool children and estate schools provide education up to Grade 10. Children wishing to study further have access to schools in Balangoda. Creche attendant L Mookaie says children get a better start in life because of better education facilities.

“We take in children from a few months up to 5 years of age, free of charge, and they are given a nutritious meal as well,” Mookaie said.