'Business Edge' :
Etisalat holds forum
Recognizing the contribution and role of Small and Medium Enterprises
in the current post-war emerging economy, Etisalat Lanka provided a
boost for the sector with the 'Etisalat Business Edge' forum. Designed
and dedicated exclusively for the SME and entrepreneurs, the forum was
the first of its kind styled, strategized and organized by a Telecom
operator.
The 'Etisalat Business Edge' was the inaugural occurrence of a series
of workshops to be conducted by experienced, reputed and respected
industry experts aimed at adding value to the participants in terms of
sharing knowledge, emerging topics, opportunities and threats in the
present business arena.
Delving into topics regarding Sri Lanka's small and medium size
enterprises, the forum covered a diverse set or discourses including a
snapshot of Sri Lanka's economy, post-war and post-recession business
opportunities and competitive threats in a growing economy. Participants
belonged to a wide spectrum of enterprises. They were overjoyed with the
fact that this is the first time a Telecom provider extended a program
of this nature, focusing on the country's currently booming SME sector.
Etisalat Lanka Director Dumindra Ratnayaka acknowledged the vital
role that the SME sector plays in Sri Lanka's economic development.
'This is a crucial time for our country's economy and it brings us great
satisfaction to be a part of imparting expertise, hosting discussions
and creating a learning experience for the future entrepreneurs of Sri
Lanka, giving them a distinctive edge above others', he said.
"We consider this sort of forum most beneficial and we hope to make
the 'Etisalat Business Edge' an on-going program, discussing specific
pertinent topic while focusing on specific business segments," he said.
The first Etisalat Business Edge forum was presented by well-known
marketeer Prasanna Perera. Prasanna is a Senior Lecturer in Marketing at
the Sri Lanka Institute of Marketing and is on the visiting faculty of
several Universities and professional institutes, both for Postgraduate
and Undergraduate degree programs.
He is also the Chief Examiner for Marketing at the Institute of
Bankers Sri Lanka and Certified Management Accountants (CMA), Sri Lanka.
Commenting on Etisalat's unique initiative, one of the participants
lauded the company's gesture in promoting small and medium business
interests. He described this gesture as an eye-opener to other corporate
citizens operating in Sri Lanka and a boost for the SME industry. |