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Social Marketing:
Ceylinco Life wins global award
Ceylinco Life has won an international accolade for its deep-rooted
and enduring commitment to the community.
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Ceylinco Life’s Events and Promotions Senior Manager H A
Suraweera (extreme left) and Brand Manager Rajiv David
(extreme right) at the awards presentation in Mumbai. |
The company received the top award for Social Marketing at the 2010
Global Awards for Brand Excellence presented by the World Brand Congress
at the Taj Land's End in Mumbai on November 23.
The award is the second consecutive Brand Excellence Award won by
Ceylinco Life at this event since 2009. At last year's presentation the
company received the overall award for brand excellence across all
categories.
Social Marketing is defined as the application of commercial
marketing concepts, knowledge, and techniques to non-commercial ends for
the society's welfare.
The 2010 World Brand Congress Award for Social Marketing was
presented to Ceylinco Life in acknowledgement of the company's principal
social marketing initiative A healthy Nation a complex multi-faceted
country-wide campaign that combines communications with tangible
physical and material interventions that have touched the lives of well
over 100,000 people.
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