NDB Bank bags Effie
Financial services category:
NDB Bank won a Bronze award for its 'NDB Bank Savings Star' campaign
in the Financial Services Category at this year's Effie Awards. Securing
an Effie for the second consecutive year, the bank was recognized by the
Sri Lanka Institute of Marketing in partnership with Sri Lanka's
advertising body, the 4As, for its effective and innovative campaign to
promote the saving habit among the masses.
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Phoenix Ogilvy and NDB Bank teams. |
NDB Bank's 'Savings Star' campaign was planned and implemented with
the objective of promoting the savings habit among people, with the
launch of Sri Lanka's first ever Savings Star Account. Additionally for
further effectiveness, this campaign was linked to the country's famed
reality TV show, Sirasa Superstar, providing the viewers a platform to
be a star by saving.
NDB Bank Chief Operating Officer, Indrajit Wickremasinghe said, "We
are proud to have won an Effie this year. NDB Bank constantly strives to
do things differently, daring to stand out while being effective; as
proven at last year's Effies where we were honoured with an award for
the 'Badu Malla' campaign and our win this year for the 'Savings Star'
campaign." He said, "With our ability to adapt to unconventional
strategies and combining our expertise in the industry with innovative
concepts from our advertising partner, Phoenix Ogilvy, we are confident
of producing bold and effective campaigns in the years to come."
The Effie Awards were held for the third consecutive year and is the
only international advertising awards being conducted in Sri Lanka with
the support of 4As Sri Lanka.
'The Effie awards are aimed at honouring the most significant
achievements in marketing communications and 'ideas that work'. |
