Triad continues award winning spree
Winning multiple awards for effective creative ideas at Effie Awards
2010, Triad - once again proves that they have today become one of the
most celebrated features of any awards show held within the local
advertising industry.
Mobitel CEO Suren J Amarasekera and Triad Joint Managing
Director, Dilith Jayaweera, together with both teams,
accepting the Silver award for Mobitel ‘Digin Digata Katha’
at the Effie Awards 2010. |
The honours for the international award winning agency came from the
prestigious social responsibility award which was won for the campaign
Uthuru Mithuru - significantly the only award given away that night
within the category and more so momentous for the agency as it was a
campaign created not merely as a communication drive but in a bid to
unite the entire country after post-war destruction.
The highlight among Triad's awards was the coveted Silver for Mobitel
Digin Digata Katha - which was won in one of the most keenly contested
categories at the awards show - and was incidentally awarded the Most
Popular 'TV Commercial of the Year' at the recently concluded Sumathi
Tele Awards. Mobitel's IDD campaign also won them another metal - a
bronze, endorsing the prowess of the agency.
Triad Executive Director Michael Holsinger said, "Triad has always
been a firm believer of strategically focused, effective creative ideas,
with strong insights, which has to-date helped us to differentiate the
brands we handle from competition.
"This win only adds to our strong and long-standing reputation and
reconfirms our creative supremacy in the industry." According to
Michael, the win at Effies, further adds to Triad's confidence and gives
them the courage to take their work to many international awards shows
which judge creative excellence.
Triad COO Sarva Ameresekera said winning consistently clearly
demonstrates teamwork and perfect synergy between the agency and the
client. "We are deeply committed to our credo 'Sri Lanka Can' and
proudly share this success with our clients - who are an extension of
our agency and our valued partners in the brand building process," Sarva
said.
"Considering the two metals won for Mobitel as case in point, Sarva
says "it's a good example of our client-agency relationship and how we
can together take a brand to greater heights."
These Effie Awards are the latest in numerous prestigious advertising
industry awards that Triad has continued to bag over the years and the
team now eagerly looks forward to meeting the challenges of 2011,
retaining their leadership whilst offering brand centric, consumer
driven, locally relevant communication ideas.
Winning these Effies endorses Triad's commitment to be an inspiration
to local agencies that are committed to raise the bar of communication
excellence in Sri Lanka. |