Haycarb embarks on rebranding

Haycarb PLC has unveiled a new corporate logo and associated new marketing collaterals to support a strategic re-positioning that better articulates the company's values, vision and personality.

The predominantly Green new logo is a visual metaphor that represents the filtration process, symbolizes Haycarb's global reach and embodies the company's wide-spectrum product suite a portfolio that encompasses all activated carbon based purification applications, the company said.

Launched in Colombo at the seventh International Distributors' Convention of Haycarb earlier this month, the new logo will also serve as an emblematic catalyst for a new phase of growth leveraged on the company's emphasis on striving for technical excellence, innovation and customer centricity in a greener supply chain framework and an environment of new opportunities and application requirements in the global market, Haycarb Managing Director Rajitha Kariyawasan said.