Facebook unveils 'groups'
Facebook has unveiled tools to give users more control over personal
information and let them set up cliques of friends, as the world's No.1
social network tries to protect its lead from a growing challenge by
Google Inc.
People watch a demonstration of the new Facebook ‘groups’
following a news conference at Facebook headquarters in Palo
Alto, California. AFP |
The new 'Groups' feature makes it easier for its half-billion users
to interact with select circles of friends, instead of having photos and
personal messages openly viewable to family, college buddies and
colleagues alike.
Facebook co-founder Mark Zuckerberg said the change - which analysts
say is intended partly to mirror the various circles that people
navigate in actual life - should make people even more comfortable
publishing personal information on the service.
"If we can do this, then we can unlock a huge amount of sharing that
people want to do, but today they just can't do, because either it's too
annoying, or there just aren't the right privacy settings to be able to
do this at large scale," Zuckerberg told reporters at his Palo Alto,
California headquarters.
Facebook, which has come under fire for inadequate privacy controls,
will provide users with a special file containing all the personal data
they have uploaded to the service - upon request - as well as a way to
monitor which third-party applications have access to their data.
Its new groups feature comes a few months after a Google staffer
published a white-paper identifying the inability of social networks
such as Facebook to distinguish between the multiple social groups that
an individual belongs to in real life.
"It's a bit of a preemptive strike against Google," said Ray Valdes,
an analyst at industry research firm Gartner.
"It's addressing a real problem that had been a shortcoming in the
Facebook service," Valdes told reuters. "But it also has the effect of
covering (Facebook's) flank."
The right touch
Google itself, which controls two-thirds of the world's Internet
search market, has struggled to find the right touch when it comes to
social networking. But the company has acquired several companies with
social networking technology, including Slide. Last month, Google CEO
Eric Schmidt said the company would begin introducing 'layers' of social
networking features into Google products this Fall.
With groups, Facebook users will be able to pool their friends in
different groups or circles and send messages to, or hold mass-chats
online with, those groups.
That expands a feature already available on the website, which lets
users create custom friend lists. The Dawn
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